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Writing this feature in 2024, I’m tempted to recycle a similar piece I did on craftbeer circa 2017. It’s not uncommon to say that the whiskey industry is five to seven years behind craftbeer in terms of trends. Will the industry fall into a similar trap as what has happened with craftbeer?
Basically, we are looking at de-hyphenating beer from liquor and recreate it as a category of its own. What strategies are major beer players in the country employing to appeal to consumers in tier II and III cities against the backdrop of cocktailculture and with low ABV drinks gaining traction?
Craftbeer portfolio business, In Good Company – which houses brands including Magic Rock, Fourpure and Big Drop – has announced that it has newly become the chosen UK distributor for premium French brand, SASSY Cider.
has held an enviable position, almost universally admired as the home of cocktailculture and the inspiration for dozens of American bars that appeared across Europe, to say nothing of craftbeer and the third-wave coffee movement. For over a century, the U.S. are rethinking their plans to travel here.
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