Gin Rum White Paper 
Just Drinks
JULY 23, 2025
The infusion of a botanical spiced rum base, combined with carefully selected botanicals such as cardamom, vanilla, and grains of paradise, results in a multidimensional taste experience. These ingredients contribute layers of warmth, spice, and citrus, creating a liqueur that is both intense and versatile.
Just Drinks
JULY 4, 2025
Harris doesn’t classify gin as “one of the big losers” but believes it has “fallen out of fashion… as its own thing” from the growth it experienced with millennial drinkers. According to Hedger, Diageo’s research has found Gen Z are mainly showing interest in three spirits – Tequila, vodka and gin. Suntory Minus 196.
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Just Drinks
JULY 1, 2025
Where most people would previously have participated in maybe one-and-a-half categories – mainly whisky, but occasionally brandy, beer or rum – now they might be trying gin, single malt or agave spirits. De Beauregard sees this in Pernod Ricard’s own consumer research.
Just Drinks
JULY 15, 2025
Find out more Spirits affected also include rum, gin, and vodka. Reports Inflation Outlook Executive Briefing (Tenth Edition) – Strategic In. Data Insights The gold standard of business intelligence. Coffee, tea, mineral waters, fruit juices and non-alcoholic beer are also mentioned in the list, which has been seen by Just Drinks.
Just Drinks
JUNE 6, 2025
Gin headache The fourth-quarter figures included a $47m non-cash impairment charge for Brown-Forman’s Gin Mare brand name (it reduced Gin Mare’s contingent consideration liability by $43m, the company added). Brown-Forman will be hoping its new distribution vehicle in Italy gives Gin Mare a much-needed shot in the arm.
Just Drinks
JUNE 6, 2025
The suit filed at Houston District Court claims the rum, Bombay Sapphire gin and Grey Goose vodka owner has committed infringement, accusing it of unfair competition and trademark dilution. Bermuda-headquartered Bacardi owns various rums brands, Grey Goose and Eristoff vodkas, Patron tequila, Dewar’s Scotch and Martini vermouth.
Just Drinks
JULY 16, 2025
During Crew’s tenure, Diageo has offloaded assets including rum brands Cacique and Pampero and Safari liqueur. The group has also sold assets in Africa , although last October it reportedly called off the sale of its Pimm’s gin-based liqueur after failing to secure an agreement with potential buyers.
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