Gen Z and spirits: a golden opportunity?
Just Drinks
JULY 4, 2025
Harris doesn’t classify gin as “one of the big losers” but believes it has “fallen out of fashion… as its own thing” from the growth it experienced with millennial drinkers. Vodka meanwhile is holding steady, he adds. “It’s It’s kind of a bit timeless. Hedger did not disclose which spirits were some of the least popular.
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