Rum Tequila White Paper 
Just Drinks
JULY 23, 2025
The infusion of a botanical spiced rum base, combined with carefully selected botanicals such as cardamom, vanilla, and grains of paradise, results in a multidimensional taste experience. These ingredients contribute layers of warmth, spice, and citrus, creating a liqueur that is both intense and versatile.
Just Drinks
JULY 4, 2025
” In Western countries, there is not so much a focus on fruity flavours but more “the brand heritage angle”, Harris says, which he argues benefits products like Bourbon and Tequila. According to Hedger, Diageo’s research has found Gen Z are mainly showing interest in three spirits – Tequila, vodka and gin. Suntory Minus 196.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Just Drinks
JUNE 6, 2025
During the 2024/25 financial year, net sales from the Diplomatico rum maker’s emerging markets fell 2% but that was due, in part, to forex and the sale of Finlandia. While falling Tequila sales across these markets shouldn’t be ignored, overall, the business unit’s net sales grew 9% organically during the year.
Just Drinks
JUNE 26, 2025
In October, after a set of third-quarter results that missed forecasts, the Appleton rum owner set out plans to cut costs and sell non-core brands. GlobalData Strategic Intelligence US Tariffs are shifting - will you react or anticipate?
Just Drinks
JUNE 6, 2025
The suit filed at Houston District Court claims the rum, Bombay Sapphire gin and Grey Goose vodka owner has committed infringement, accusing it of unfair competition and trademark dilution. Bermuda-headquartered Bacardi owns various rums brands, Grey Goose and Eristoff vodkas, Patron tequila, Dewar’s Scotch and Martini vermouth.
Just Drinks
JULY 16, 2025
During Crew’s tenure, Diageo has offloaded assets including rum brands Cacique and Pampero and Safari liqueur. Jhangiani, who joined the company from Coca-Cola Europacific Partners in September, said at the time the group could make “substantial changes” to its product portfolio in the form of asset disposals.
Just Drinks
JULY 25, 2025
The sold Irish whiskey brands will join Four Corners American Gin and Star & Key Rum in Cobblestone’s portfolio. The Irish whiskey brands sale follows similar divestitures across the globe as the Olmeca Tequila maker executes “an internal project” to make “a more agile and simplified organisation”.
Expert insights. Personalized for you.
Let's personalize your content