Cheers

SEPTEMBER 30, 2024

We polled our beverage alcohol retailers, bar and restaurant operators and other industry professionals to find out. It’s no surprise that Modelo Especial is a top sales driver: The brand was cited by our respondents for Best Advertising & Promotion. an alcohol-free malt beverage with 69 calories per bottle— in early 2019.

Beer

VinePair

JULY 1, 2024

According to data from CGA by NeilsonIQ , in 2023 alone, Spritz sales in the on-premise tripled year-over-year as consumers thirsted for lower alcohol, jumping eight spots to become the seventh most popular cocktail choice in the United States. Aperol keeps you thin,” one ad promised of the drink’s lower alcohol content. Surpass U.K.

Liqueur

The Whiskey Wash

SEPTEMBER 29, 2024

After filming was completed, Lagavulin approached Offerman to promote the brand; leading the actor to film the ‘My Tales of Whisky’ Lagavulin commercials, a series of 50 adverts since 2014. The Lagavulin Distillery is owned by the multinational alcoholic beverage company, Diageo. Finish: A gentle chili spice to finish”.

Rum

The Whiskey Wash

APRIL 20, 2024

By exploiting a legal loophole permitting medicinal alcohol, Ian Hunter famously exported Laphroaig to the United States at the height of American Prohibition. 2014 Jim Beam and the company’s holding including Laphroaig are taken over by Suntory. Laphroaig’s popularity began to grow across Europe, South America, and Canada.

Inventory

The Whiskey Wash

JANUARY 5, 2025

The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.

Promotion

VinePair

MAY 30, 2025

Nothing says summer like ice-cold lemonade and alcohol brands know it. Created in partnership with Barstool Sports founder and High Noon promoter Dave Portnoys rescue pit bull mix, Miss Peaches, Lucky One is vodka-based and non-carbonated, in line with many of the hard lemonades currently on the market.

Vodka

VinePair

MAY 29, 2025

drinks, including beer, non-alcoholic beer, wine, sparkling wine , cider, perry, alcoholic bitters, bourbon , rum , brandy, vodka , gin , arrack, liqueurs, and cordials, as well as denatured ethyl alcohol and other spirits of any strength. For Dias-Lewandowska, alcohol is often about control, both for consumers and for states.

Alcohol