When Did Malört Go Mainstream?
VinePair
NOVEMBER 11, 2024
At the same time, it is fair to wonder if the increased presence of Malört has robbed the digestif some of its hyper-regional charm. As a result, more people than ever are engaging in the misfortune of knocking back shots of Malört and getting in on the joke. This growth is fun to see — after all, misery loves company.
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