2018 Promotion Scotch Whiskey 
The Whiskey Wash
JUNE 14, 2024
Their surprise performance wowed the crowds at the Distillery during Fèis and we’re excited to see our partnership flourish and mature, allowing us to access a completely new audience in the places Skerryvore’s tour will take them to as they promote Scottish music and culture.”
The Whiskey Wash
MAY 26, 2024
As such, if a distillery is attempting a luxury rebrand (think Dalmore circa 2004 and Macallan circa 2018) then releasing old stocks can be an effective way of signaling the arrival of a new era for the distillery. Chanel Egoiste, a luxury fragrance for men, was advertised in a famous commercial in 1990.
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The Whiskey Wash
OCTOBER 6, 2024
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
The Whiskey Wash
JULY 18, 2024
Despite the global downturn in demand for whisky during the ensuing decade, The Macallan remained popular and focused heavily on promoting the emerging single malt category. Even more mysterious than its Jetstream counterpart, I can only find one record of this bottle ever having sold at auction in 2018 for £1,750.
The Whiskey Wash
OCTOBER 22, 2024
The Kingsman franchise’s relationship with whisky has continued as Matthew Vaughn partnered with The Glendronach Distillery to promote the release of the 2017 sequel, Kingsman: The Golden Circle. In 2018, Suntory announced the Hibiki 17 Year Old would be discontinued in favor of introducing new Hibiki blended whisky expressions.
The Whiskey Wash
JANUARY 5, 2025
The establishment of Diageo (successor to both United Distillers and DCL) in 1997, was accompanied by the business strategy to more seriously promote a number of whisky brands as single malts. Clynelish was amongst the distilleries targeted for promotion, a 14 Year Old single malt would briefly be added to the Flora and Fauna range in 2001.
The Whiskey Wash
MARCH 8, 2025
On the 1st of January 2000, the Ardbeg Committee a worldwide group of fans and enthusiasts was officially founded, promoting knowledge and enjoyment of Ardbeg and with the aim of ensuring the Ardbeg distillery never closes again.
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