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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual Zero Proof appeared first on Cheers. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla. Price: $30 / 25.4 Price: $39 / 23.7

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Taste Test: Alcohol-Free Aperitifs

Imbibe Magazine

From boldly bitter, botanically driven expressions to the bright and bittersweet doppelgngers of familiar brands, alcohol-free aperitifs offer easy-drinking options whether youre assembling a simple spritz or experimenting with spirit-free mixology. Everleaf Forest A conservationist turned bar owner created Everleaf in the U.K.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

We found that alcohol-free bitter aperitifs are often the most convincing, as their botanical-driven profiles are more easily replicated than other spirits categories. Of the five expressions available, we most preferred the aperitif alternative, which is a suitable swap for Campari.

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