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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual Zero Proof appeared first on Cheers. the company says.

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Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.

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The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $39 / 23.7

Alcohol 98
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Interview with Roddy Nicoll, Co-Founder of Spirits of Virtue

Dry Atlas

We were hosting a big family party, and I was enjoying a gin and tonic because I occasionally indulge in alcoholic drinks. He asked, “Dad, why do you drink gin and tonics?” So, I thought to myself, “why don’t I make gin without alcohol and turn it into a whole venture?” We started with non-alcoholic gin.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

Price: $37 / 750 mL bottle The Free Spirits Company The California-based Free Spirits Company crafts five non-alcoholic alternatives to popular spirits bourbon , gin , tequila , red vermouth , and a red aperitif along with a collection of mocktails.

Alcohol 116