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Non-Alc Picks from Mocktail MO, Alcohol-Free Culture Advocate

Dry Atlas

Mocktail MO has been an alcohol-free culture advocate since 2019, when she developed an alcohol intolerance that shut down all possibility of drinking booze ever again. The post Non-Alc Picks from Mocktail MO, Alcohol-Free Culture Advocate appeared first on Dry Atlas.

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Why is Gen Z Really Drinking Less? And How Non-Alc Brands Can Respond

Dry Atlas

By 2019, that number had surged to 27.5%. For new entrants into the category, this means considering: Small can formats Subtle flavor options (no sugar bomb mocktails) Ritual-friendly branding (think self-care, not nightlife) 3. In 2011, only 1.5% of high school students vaped. They want connection. They want community.

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Is It Worth It? Rethinking the Price of Alcohol Alternatives in an Inflation Economy

Dry Atlas

Over the longer arc, from 2019 to 2024, booze costs are up 15%, still trailing the 23% consumer average. In that context, even a $9 mocktail can feel indulgent. Price Creep and the Beverage Industry Let’s get one thing out of the way: yes, drink prices are going up. But maybe not for the reasons you think. overall inflation.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

Once restricted to a handful of botanical waters, alcohol-free options have expanded to include ready-to-drink (RTD) mocktails in large and small formats, convincing base “spirits” that mimic the profiles of traditional whiskey, gin, and apéritivos, and party-friendly formulas that offer a different kind of buzz. Price: $38 / 16.5

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Gen Z Rejects Dry January As Low-ABV Culture Takes Hold, Greene King Study Shows

The Whiskey Wash

Greene King has partnered with CleanCo , the independent brand founded by TV personality Spencer Matthews in 2019, to expand its non-alcoholic “spirits” offerings. Industry Response In response to these changing preferences, major industry players are adapting their strategies.

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Featured Bar: Session Cocktails in Tuscaloosa, AL

Bartender.com

Founded in 2019, Session embarked on a mission to redefine the cocktail experience. Inclusivity is also at the forefront of Session’s offerings, with a selection of fun and refreshing mocktails catering to those seeking a non-alcoholic alternative. Winter in Los Altos 1½ oz. Chile infused Lunazul Blanco tequila ½ oz.

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Interview with Aura Bora’s Maddie and Paul Voge

Dry Atlas

But we also thought, “oh man, can we make a more caloric, denser, mocktail-y flavor profile?” The very first demo event I ever did was the fall of 2019 at a store maybe two miles away in San Francisco. A big choice we made was not calling this a mocktail, but calling it a non-alcoholic cocktail. And that’s great.