Remove 2019 Remove Tequila Remove Zero-Proof
article thumbnail

Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.

article thumbnail

Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual Zero Proof appeared first on Cheers. the company says.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

VinePair

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. Ritual Zero Proof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.

article thumbnail

The VinePair Podcast: Diageo Bets Big on NA Spirits

VinePair

Last week, Diageo announced that it had acquired Ritual Zero Proof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.

article thumbnail

Mixologist and Alcohol-Free Bar Owner Taylor Boyd’s Non-Alc Picks

Dry Atlas

In 2019, Taylor launched Bartender Rental, a mobile bar service that quickly became known for its quality, creativity, and unique ability to craft memorable moments through cocktails. His passion for being “on stage” and interacting with people turned what many consider a “filler job” into a lifetime vocation.

article thumbnail

The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

While many booze-free spirits brands attempt to recreate the profile of typical spirits using alternative ingredients, Almave is actually dealcoholized tequila , meaning it’s produced with the same methods used to produce the beloved spirit. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla.

Alcohol 98
article thumbnail

Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

Bloating and burping are proof that life’s not always a gas. In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers. Last year, the Morrisons created the tequila -driven Dad Water.

Vodka 111