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Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits (Ritual). Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non-alc spirit brand in the United States.
Diageo North America has acquired Ritual ZeroProof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., The post Diageo Acquires Ritual ZeroProof appeared first on Cheers. the company says.
On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual ZeroProof Non-Alcoholic Spirits. Ritual ZeroProof’s portfolio includes a non-alcoholic whiskey , tequila , gin , rum , and aperitif. Since its founding in 2019, the Chicago-based brand has grown to be the No. ’ No.
Last week, Diageo announced that it had acquired Ritual ZeroProof, the top-selling non-alcoholic spirits brand in the United States. The conglomerate had already owned a minority stake in the non-alc label — which includes whiskey , tequila , gin , rum , and an aperitif — though full ownership poses interesting questions.
In 2019, Taylor launched Bartender Rental, a mobile bar service that quickly became known for its quality, creativity, and unique ability to craft memorable moments through cocktails. His passion for being “on stage” and interacting with people turned what many consider a “filler job” into a lifetime vocation.
While many booze-free spirits brands attempt to recreate the profile of typical spirits using alternative ingredients, Almave is actually dealcoholized tequila , meaning it’s produced with the same methods used to produce the beloved spirit. The result is a zero-proof spirit teeming with agave aromas and hints of caramel and vanilla.
Bloating and burping are proof that life’s not always a gas. In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers. Last year, the Morrisons created the tequila -driven Dad Water.
tequila, amaro, Old Fashioned, etc.), Price: $37 / 750 mL bottle The Free Spirits Company The California-based Free Spirits Company crafts five non-alcoholic alternatives to popular spirits bourbon , gin , tequila , red vermouth , and a red aperitif along with a collection of mocktails.
But while drinkers are opting for spirits such as tequila or bourbon when drinking full-proof or gravitating toward cocktails like the Spritz and Espresso Martini , a different flavor is winning on the sober scene: bitter. It isnt just consumers who are interested in these types of zero-proof spirits, though bartenders are, too.
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