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Light Years: Has Britain Finally Fallen for Low-Calorie Beer?

VinePair

London’s latest beer crush is plastered all over various forms of public transit, from the Tube to double-decker buses. Beer But Better,” the advert for a brand called Prime Time reads. Big claims on London buses are nothing new, but this beer is worth a second look. or Australia, beers like this would be nothing special.

Beer 99
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A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

I can’t believe beer and spirits makers are still doing s**t like this. But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper.

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This Week's Beer News: Asahi Acquiring Octopi Edition.

Guys Drinking Beer - Beer News

Brewbound has some very interesting data on the massive growth Octopi has seen in the last few years, starting with a 441% increase in 2020 alone, with further increases in ‘21 and ‘22. ICBG ED Ray Stout went on WBBM radio to talk about this month’s My Illinois Beer Fridge promotion.

Beer 147
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A Bro-tastic Instagram Empire’s Savvy Bid for Gen Z’s Beer Money

VinePair

The social media era may be coming to an end, but the residual marketing power that The Platforms™️ deliver to small businesses in general and beer brands in particular will likely stick around for awhile after normies deactivate their accounts and the extremely online depart for digital walled gardens. We just became this lifestyle brand.”

Beer 105
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The 89 Cent 6-Pack: When Red White & Blue Was the Best Deal in Beer

VinePair

There’s no shortage of cheap beer out there, but 6-packs that hover below the $1 mark are practically unheard of. And while it may sound like an urban legend that one uncle likes to tell when he reminisces about his college days, it turns out such a beer did, in fact, exist. The Pabst-owned brew clocked in at 3.2 Even in the ‘70s, G.I.s

Beer 105
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The VinePair Podcast: Varietal Wine Still Reigns Supreme

VinePair

After VinePairs Malbec buying guide went live earlier this month, Marylands Old Westminster winery completely sold out of its 2020 vintage. The impulse to promote lesser-known juice isnt unique to the wine industry, but producers embracing and acting upon that impulse certainly is. The same thing should be true in wine.

Wine 59
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The Drinks Trust appoints Nicola Burston as Chief Executive Officer

Bar Magazine

Guy Lawrence, Chair of the Trustees, commented: “It’s great to be able to promote Nicky from within The Drinks Trust to be our new CEO. She brings a wealth of relevant experience that will help stand the charity in good stead for the future and all the challenges that brings”.