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A New Low for Local Beverage Imagery (+ Unrelated Events & Socials)

Guys Drinking Beer - Beer News

But apparently Spirit Water - the brewery and distillery in suburban Cary owned and operated by Tim Kovac , the creator of Not Your Father’s Root Beer — thinks it’s perfectly fine to promote a vodka called … Panty Dropper. Karl 1 Not to mention the Big Gretch beer released in Michigan in 2020 and 2021.

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Walk-On’s Shoots to Score With Menu Revamp

Cheers

It features Wheatley vodka, Owens Espresso Martini mix, Mr. Black liqueur, Evangelines praline liqueur and a cinnamon and sugar floater. Walk-Ons, which had scored a strategic investment from private equity firm 10 Point Capital in 2020, promoted chief financial officer Chris Porcelli to CEO this past September.

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DISCUS: U.S. Spirits Sales Flat in 2023, RTDs Boomed

Cheers

The hospitality industry added 588,000 jobs in 2023, but it still requires an additional 86,000 jobs to reach the seasonally adjusted employment level recorded in February 2020. 2023 Spirits Category Trends The top 5 spirits categories by revenue: Vodka sales nearly flat totaling $7.2 billion Tequila/Mezcal sales up 7.9%

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The 2024 RTD Growth Brands Awards — Canned Cocktails Thriving

Cheers

Mom Water features six different vodka-infused RTD flavors, all boasting women’s names that align with the “Mom” brand. The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen, as well as vaious promotions on social media.

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Spirit-based RTDs Take Off

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Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. New York gastropub Due West began offering canned cocktails at the start of the pandemic in 2020.

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The Best and Worst Bravolebrity Booze Brands, Tasted and Ranked

VinePair

While the lineup — which sold to Beam Suntory in 2011 — has since expanded to include several other cocktails, wines, vodka, and even salad dressings, we stuck to the OG Marg. We didn’t get a chance to sample the pink stuff, so we opted for Vanderpump Chardonnay, which debuted in 2020.

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Draft Beer Needs a Boost. Big Brewers Should Follow This Blueprint.

VinePair

Or worse: gone entirely, because no bar owner is going to keep a draft system around if that room could be better used slinging vodka seltzers. Wasserman retired in 2020.) This is a pitfall that brewers must avoid in any draft-oriented promotion. It’s partly the pandemic’s fault, but it’s also partly your fault, brewers.

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