2021 Highball Promotion 
VinePair
JUNE 30, 2025
Pedraza whipped up a White Negroni -inspired highball with gin, Bitter Bianco, vermouth, raspberry apricots, and grapefruit. In November 2021, she landed a job at Avanzare , an Italian restaurant in Springfield, Mo., VinePair managing editor Tim McKirdy and director of strategy and innovation for Hotaling & Co.
The Whiskey Wash
AUGUST 15, 2024
Featuring pop-ups, exclusive events, content, and pub promotions, the partnership will support both brands’ commitment to their communities and ambitions for the future. There, curated Chivas Regal cocktails will be served to supporters, such as the Chivas Highball. Both the men’s and women’s teams will be supported by the partnership.
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The Whiskey Wash
SEPTEMBER 10, 2024
The hilarious promotional video features Bottas himself asking “What is fast?” WhistlePig also encourages drinkers to enjoy their WhistlePig PiggyBack Rye: Stake F1® Team KICK Sauber Single Barrel in a whiskey highball, or make one of WhistlePig’s signature Maple Old Fashioneds. and concluding, “I am fast.”
The Whiskey Wash
JULY 26, 2024
In 2021, the expression won a Double Gold medal at the San Francisco World Spirits Competition. If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website.
The Whiskey Wash
JULY 26, 2024
In 2021, the expression won a Double Gold medal at the San Francisco World Spirits Competition. If you find it the perfect base for a Whisky Highball, then keep a bottle on your bar. Speaking of Whisky Highballs, this is one of the serving suggestions promoted by Johnnie Walker on the brand’s website.
The Whiskey Wash
OCTOBER 29, 2024
Credit: Diageo Johnnie Walker Princes Street is celebrating a monumental achievement, having officially welcomed over 1 million visitors from 141 countries since its opening in 2021. Diageo states that 700,000 highballs and whisky cocktails have been served at the venue since opening. Numbers don’t lie.
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