Tequila Has Conquered the United States — but Can It Win Over the World?
VinePair
MARCH 4, 2024
right now, outselling even red-hot American whiskey and just a few paces behind longtime leader vodka, according to the Distilled Spirits Council (DISCUS). As bartenders discover it, they are experimenting with it and that’s ultimately reaching consumers,” she says. Last year, tequila sales totaled 31.6 million cases, a rise of 5.7
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