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The readiness of the Indian market for super-premium and luxury tequila brands is evidenced by the significant rise in high-end tequila sales at Duty Free stores in Delhi and Mumbai. “Projections for the tequila market in India are very encouraging. . By 2028, this market is expected to reach a value of US$87.74
But, as we’ve learned with the “healthiest” spirit, tequila , many health-conscious consumers don’t necessarily care. British producer Fever-Tree Drinks became a household name at bars around the globe thanks to its posh bottled tonics, though it has recently trained much of its attention on its line of “Gingers.”
Younger demographics like Gen Z and millennials are increasingly opting to spend more per bottle on spirits at retail, even though they claim to be drinking less overall. percent in 2023, the super-premium segment (bottles that retail for more than $28.30) swelled by 16 percent. to $28.30) segments.
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