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Beyond the Can: Why THC Beverage Boosters Are a Format to Watch

Dry Atlas

By 2030, that number is expected to more than triple, reaching $3.8 This shift invites new use cases, from morning matcha and wellness tonics to evening mocktails. These consumers, many of whom are sober-curious or seeking alcohol alternatives, are particularly responsive to discreet and wellness-oriented formats.

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Industry Landscape: Week of Dec 11, 2023

Dry Atlas

The line features four flavors, each a non-alcoholic twist on some of White Claw’s most popular seltzers. Experts Andrea Hernandez and Nate Rosen, for example, expressed criticism, suggesting that the non-alcoholic market has lost the plot and that “we can only go down from here.”

professionals

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25 Best Mocktail Trends & Flavors: New Non-Alcoholic Drink Predictions [2025 Guide]

Mixologists

Master the latest non-alcoholic drink trends with our comprehensive guide to 2025's most innovative mocktail flavors and techniques. Why Mocktails Are Trending Rising health consciousness Improved ingredient quality Advanced preparation techniques Social media influence Cultural shift in drinking habits 1.

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Cannabis and CBD Beverages On The Rise

Cheers

from 2024 to 2030. This is being fueled by recreational legalization in multiple states and increased consumer demand for alternatives to alcohol. The growing “zero proof movement has caused health-conscious consumers to move away from alcohol beverages. Theres the NA beer and mocktail markets, and even zero proof alcohol.