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There are panel discussions and seminars on topics like the history of gin or cocktail clarification techniques, plus dozens of pop-ups where the international bar teams pair up with local bars to create a special menu highlighting local ingredients. The festival aims to be equal-parts educational and enjoyable.
In a speed-dating style setup, ELEVATE attendees at a Meet the Brands seminar got the opportunity to sample multiple kinds of liquor while learning the basics of the brands behind them. Seminar attendees were also treated to a variety of tastes from Hood River Distillers, which has been crafting spirits since 1934.
The Agave for All seminar, brought to ELEVATE by Proximo Spirits and Southern Glazers Wine & Spirits, included an intro to tequila, including its origins from the agave plant and how it influences the industry today. Their lands were filled with the blue agave succulent, tequila’s principal ingredient. Tequila had officially arrived.
As my bartending skills developed, I went on to manage the bar and spent time holding Japanese bartender-style seminars and courses, as well as consulting for hotels, restaurants, and bars across major cities within the United States and abroad. The fat wash helps take the edge off the citrus and adds richness.
In the past, Glencairn glass has often been recommended for whiskey, while snifters have been the traditional brandy tasting glass. Use the Right Glassware: Different spirits can benefit from different types of glasses to concentrate and deliver their aromas effectively. George F Manska, CR&D, Arsilica, Inc.
Stravinsky (Barcelona, Spain), Sasha Wijidessa of Fura (Singapore, Singapore), Emanuel Minez of Red Frog (Lisbon, Portugal), John Stirling owner of Arbikie Distillery and Global Brand Ambassador of Torres Brandy Brand, Cristbal Cofr and moderated by Juliane Caillouette-Noble.
Guests can immerse themselves in the rich history and flavors of rum through tastings and seminars led by an onboard Rum Ambassador, making for a unique, interactive experience for the Caribbean season, the company says. El Presidente: Planteray 3 Star rum, vermouth blanc, dashes of orange Curaçao, grenadine.
There were seminars and tastings, to be sure, but it was easy to forget about them amid the non-stop revelry.) A large clear cube acted as a raft for a single dark cherry, which was handpicked in July and cooked with caramel, brandy , and bourbon. The cocktail drank as advertised; it was a perfect after-dinner drink.
The 2024 conference lineup is no exception, featuring another stellar slate of curated educational seminars; Beyond the Bar activations; Brand-Hosted Events; Day of Service; Meet the Distillers; New Orleans Cocktail Tours; the annual Spirited Awards ® ; Tales Catalyst; and more.
The 2024 conference lineup is no exception, featuring another stellar slate of curated educational seminars; Beyond the Bar activations; Brand-Hosted Events; Day of Service; Meet the Distillers; New Orleans Cocktail Tours; the annual Spirited Awards ® ; Tales Catalyst; and more.
Celebrating its 23rd year as the worlds leading cocktail conference, TOTC invites industry professionals and spirits enthusiasts to explore this years guiding themeEvolve through a weeklong series of educational seminars, networking opportunities, tastings, wellness programming, and cultural experiences, in New Orleans from July 20-25.
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