Dry Atlas

JANUARY 22, 2025

Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. Its effects come from kavalactones , active compounds that interact with the brains GABA receptors, promoting calmness without impairing cognitive function. The short answer: trouble.

Promotion

Spiritz

DECEMBER 16, 2024

Finding reliable, in-depth information about alcoholic beverages can be challenging. Here’s how the platform benefits its users: Expert Insights : Detailed reviews from industry professionals and enthusiasts help consumers make informed decisions about their purchases.

Mixology

The Whiskey Wash

JULY 16, 2025

Regional job boards and guest shift collaborations form the backbone of the service, while a global trade show calendar keeps users informed about upcoming industry events. For example, brand representatives can now gain direct access to on-trade professionals, enabling real-time feedback collection and event promotion.

Hospitality

Tales of the Cocktail

JANUARY 27, 2025

The 2025 honorees will continue this legacy by promoting a more inclusive, diverse, and supportive environment within the bar and hospitality community. Becky Paskin, Founder of the OurWhisky Foundation, is a driving force in promoting diversity and reshaping perceptions in the whisky industry. What Does Being a Tales Catalyst Mean?

Speed Rack

Bar Magazine

FEBRUARY 13, 2025

Non-governmental organizations (NGOs) with consultative status at ECOSOC play a crucial role in providing expertise, information, and diverse perspectives within the United Nations Forum.

Nightlife

Bar Magazine

NOVEMBER 27, 2024

The LIVE Awards 2024 will welcome over 600 guests from across the live music sector including promoters, venues, agents, festivals, artist managers and more. The post LIVE AWARDS ANNOUNCE PARTNERSHIP WITH CLUB SODA appeared first on Bar Magazine.

Club

Just Drinks

JUNE 30, 2025

Simon Harvey June 30, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: 1000 Words/Shutterstock.com The UK government has unveiled a new policy to promote the sale of healthy foods and drinks in conjunction with industry manufacturers and supermarkets. Give your business an edge with our leading industry insights.

Promotion

Bar Magazine

JULY 1, 2025

We are celebrating the pub’s relaunch in style with a wide range of exciting promotions and events throughout the summer, kicking off with cabaret hosted by Dolly Diamond and karaoke with Tania LeCoq on our opening day. For more information, please visit [link]. Full details on Greene King’s participating pubs can be found here.

Pub

Bar Magazine

NOVEMBER 8, 2024

Guilt-free indulgence and limited time offerings among top trends for next year MONIN, the UK’s leading syrup brand, has unveiled its top trends for 2025, in its enduring commitment to offering the hospitality industry insight, information and education. Boozy café offerings, spritzes, and brunch deals in pubs are on the rise.

Pub

Mixologists

APRIL 11, 2025

By carefully weighing the inherent advantages and disadvantages of each material, you can make an informed decision and select the ice molds that will best serve your aspirations for crafting consistently crystal-clear ice to elevate your home cocktail endeavors.

Bartending

VinePair

DECEMBER 2, 2024

His experience gives him a unique perspective — a perspective that informed the launch last year of a new beer brand, Lean Brew (which, like most of the other low-calorie brands, is contract-brewed). It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health.

Beer

Bar Magazine

MAY 6, 2025

British gin brand, Silent Pool Gin, is proud to announce the launch of The Beehive Collective a brand-new initiative dedicated to raising awareness and promoting bee-friendly practices on a global scale. For further information on The Beehive Collective, please visit [link].

Gin

Bar Magazine

JUNE 12, 2025

Excitingly, consumers can now watch out for the Isolabella Limoncello Spritz as part of Bottomless Brunch promotions across the venues. Guests can also enjoy Isolabella’s signature Limoncello shot , perfect as a sophisticated after-dinner digestif, or for getting parties started this summer.

Digestif

VinePair

JUNE 19, 2025

This is a pitfall that brewers must avoid in any draft-oriented promotion. Its straightforward use of celebrities — and especially its use of establishment politicians like Bob Dole and Bill Clinton — wouldn’t play in our current information ecosystem. dairy business has struggled for decades as Americans switch to alternative “milks.”

Beer

Bar Magazine

APRIL 7, 2025

This will help fund Springboards work to futureproof the talent pipeline for hospitality and tourism by promoting the industry, attracting talent and equipping individuals with essential skills through its employability training courses and careers programmes.

Hospitality

Bar Magazine

JUNE 20, 2025

To make a booking, or for more information about Greene King Sport’s ‘Watch Her(e)’ campaign, please visit: www.greeneking.co.uk/live-sport/football/euros Research and authentic action can lead to positive, long-term change, and this campaign encapsulates just that.” Table bookings at Greene King pubs for the Women’s Euros are now open.

Pub

The Whiskey Wash

JULY 16, 2025

The Official Bourbon of the PGA of America announced the promotion ahead of the film’s July 25 premiere, targeting communities across nine states from Kentucky to Nevada. The promotion sees Elijah Craig leveraging its PGA partnership and the cultural moment of Happy Gilmore’s return. towns named Happy or Gilmore.

Simple Syrup

Just Drinks

JULY 23, 2025

By GlobalData Learn more about Strategic Intelligence He further explained that maintaining these venues would place the broader business under pressure, “making it harder to invest where we know we can grow” Taylor was promoted to the position of CEO in March, replacing James Arrow who left after less than a year in the role.

Hospitality

VinePair

JULY 22, 2025

When Garage was relaunched in early 2023, the new version was tweaked to showcase decidedly less Magnum hop character, with the phrase “no bitterness” appearing in promotional materials aimed at distributors. If you’re aiming for mass-market success, maybe that’s the kind of change you need to make. as well as big names like Pabst.

Craft Beer

PubClub

JUNE 26, 2025

This means fewer delays, fewer headaches, and a smoother experience overall—whether you’re stocking a shelf, launching a promotion, or fulfilling customer demand at short notice. Ethical sourcing & transparent labeling Today’s consumers are more informed than ever.

Alcohol

Just Drinks

JUNE 30, 2025

Mark Anthony Group has been penalised by the Canadian regulator for “illegally” paying retail stores to promote its alcoholic beverages and increase sales. Find out more The decision follows a probe launched by AGCO in November into concerns surrounding unfair promotional practices by Mark Anthony Wines in Ontario.

Promotion

Just Drinks

JULY 1, 2025

Subscribe Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Give your business an edge with our leading industry insights.

Tequila

Just Drinks

JULY 3, 2025

Dr Jeremy Farrar, assistant director general for the health promotion and disease prevention and control at WHO, said: “Health taxes are one of the most efficient tools we have. They continued: “Empowering consumers through better information and broader choices is key to achieving lasting improvements in public health.”

Alcohol

Just Drinks

JULY 1, 2025

Subscribe Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Give your business an edge with our leading industry insights.

High Volume

Just Drinks

JULY 31, 2025

The clear synergy opportunity for a manufacturer buying a retailer is to capture extra listings and promote their own products at the expense of rivals’ products. Credit: Dutchmen Photography/Shutterstock.com Lawson believes there are possible benefits for NewPrinces to try to capture, although he has a note of caution.

Hospitality

Just Drinks

JULY 1, 2025

Subscribe Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Give your business an edge with our leading industry insights.

Hospitality

Just Drinks

JULY 17, 2025

Last December, Trip promoted a product that did not contain CBD in an online ad. The complaints centred on claims the drink reduced stress, promoted feelings of calm and whether a “0g added sugar” nutrition claim breached UK ad rules. Among the claims in the advert was that the drink could “help you feel calm”.

Promotion

Just Drinks

AUGUST 6, 2025

And despite the increase that we’ve seen in promotional frequency in the off-premise with our largest brand, it does remain challenged given the actions of some of our competitors, which we have chosen not to follow. Competition in the marketplace, it remains intense, frankly. Give your business an edge with our leading industry insights.

Beer

Just Drinks

JULY 31, 2025

DB: There appears to have been quite deep promotions on Vimto SKUs in some UK multiples in recent quarters. We’ve been doing some more promotions. In the first half, we wanted to make sure we drove our market share, so we’ve been doing different types of promotions and some deeper, some more frequent, across a range of customers.

Promotion

SevenRooms

FEBRUARY 28, 2024

Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.

Promotion

Advanced Mixology

DECEMBER 14, 2024

These promotional items' three-dimensionality ensures that your message stands out from the backdrop amidst the visual cacophony of metropolitan settings. Bars are able to convey complicated information in a concise and memorable manner by employing smart fonts, captivating images, and easily legible text.

Happy Hour

Just Drinks

JULY 8, 2025

The business, which promotes its “climate positive” credentials, is hoping to attract £5-7m ($6.8-9.5m) Dean Best July 8, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Among the products marketed by Sapling Spirits is a refill pouch. 9.5m) from investors. Give your business an edge with our leading industry insights.

Vodka

Chilled Magazine

JANUARY 10, 2024

This real interest in knowledge and expertise is sought out by everyone nowadays—it’s knowing what we’re drinking, where it came from, and learning all about a brand’s story from an expert bartender who will deliver to us this coveted information from across the bar while handing us a well-crafted cocktail.

VIP

Chilled Magazine

SEPTEMBER 26, 2024

Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. For more information on the “C’mon Raise The Jar” campaign, visit www.cmonraisethejar.olesmoky.com.

Promotion

SevenRooms

OCTOBER 10, 2023

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

Promotion

VinePair

JULY 9, 2025

The brand offers no information about the brew itself, and subsequent research only reveals an old TV ad from the ‘90s, some vintage branded glassware, an article about its discontinuation, and a few forums where fans mourn its demise. According to U.K.-based

Beer

Chilled Magazine

JANUARY 31, 2024

Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. For more information, please visit www.elijahcraig.com. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.

Signature Cocktails