Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise
VinePair
JUNE 4, 2024
Drinkers fetishize crisp pilsners topped with foamy poofs, while hard seltzers still bubble across a $3 billion landscape. Seeking new audiences, companies are packaging hard teas, alcoholic refreshers, and fruit-infused vodka waters that deliver flavor, not fizz, making for smoother drinking.
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