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Gen Z and spirits: a golden opportunity?

Just Drinks

Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol. Don’t let policy changes catch you off guard.

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A Guide to Indie Wine Shops Across America

Imbibe Magazine

wines, and carefully selected ciders and aperitifs. Helmed by longtime friends Miranda Brown and Lauren Clark, the shop also sells amaro, aperitifs, and snacks like cheese and charcuterie boards, and hosts rotating events including tarot readings and food truck pop ups.

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5 to Try: Melon Liqueur

Imbibe Magazine

Melon liqueurs can be a divisive category, as clearly demonstrated by their most famous offering, Midori. in the late 1970s, the neon-green liqueur was a hit among the disco crowd before changing tastes gradually relegated it to the back of bar shelves. Launched in the U.S. But Midori isn’t the only option for fans of melon.

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ORIOLE TO OPEN SECOND, PERMANENT SITE IN THE YARDS, COVENT GARDEN IN AUGUST 

Bar Magazine

rum, Del Maguey Vida mezcal, cascara (coffee shell) vermouth, chamomile liqueur, espresso and coconut horchata foam. Upstairs, visitors will be able to enjoy a range of aperitivo-style cocktails at the ground-floor Bamboo Bar – an ode to the classic ‘Bamboo’ aperitif.

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The 40 Best Liqueurs for Your Bar Cart

VinePair

Unlocking the full potential of your home bar relies not on amassing a vast selection of spirits, though that certainly helps, but stocking up on some choice liqueurs. Still, the range of different styles of liqueurs runs intimidatingly long. Look beyond Prosecco and soda water, however, to discover this liqueurs versatility.