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The Johnnie Walker brand continues to emphasize travel and exploration, with Diageo promoting the brand by launching the Voyager, a 1920s 1920s-style yacht that sailed through Asia between September 2012 – March 2013, hosting a number of events at different destinations onboard.
Ensuring the brand’s future supplies, Pernod Ricard built and began operating the Dalmunach distillery in 2015 – which now supplies malt whisky for the brand. From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme.
Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.
Scotch whisky placements have featured in scenes across the Bond film franchise, Bond’s preference for Macallan is evident in Spectre (2015) when a bottle of Macallan 18 Year Old is seen in 007’s apartment.
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