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By Mike Gurr, Vice President of Operations at Gruvi For 15 years, I was deeply immersed in the world of craftbeer. My trajectory in the beer industry—marked first by unbridled enthusiasm, a period of stagnation, and then great uncertainty—in many ways mirrors the industry’s own evolution.
By Mike Gurr, Vice President of Operations at Gruvi For 15 years, I was deeply immersed in the world of craftbeer. My trajectory in the beer industry—marked first by unbridled enthusiasm, a period of stagnation, and then great uncertainty—in many ways mirrors the industry’s own evolution.
It’s safe to say that the craftbeer boom has now reached nearly every corner of the globe. One of Joburg’s most popular destinations for beer drinkers is Mad Giant Brewery , which sprung up as a garage operation in 2014. Head to the taproom for crisp, low-ABV brews marked by notes of tropical fruits and citrus.
Sometime in the 2010s, consuming craftbeer turned into a personality trait. Acquiring, drinking, and discussing beer in granular detail became an all-consuming hobby. Pelican deemphasizes the easy-drinking, low-alcoholbeer’s style parameters. “We This is a new market for craftbeer.”—Sarah
Since the dawn of craftbeer, bars have played a pivotal role in the boom of American brewing. Nowhere is this more true than at the more specialized spots: the beer bars, as we know them, with their thoughtful selections across tap lines and bottle lists, and their dedication to service, atmosphere, and education.
For example, a cocktail’s base spirit can be no greater than 1 1/2 ounces, and added liqueurs and modifiers must still keep the total alcohol quantity below 2 1/2 ounces. “I Fisher Brewing Company Hugely popular with Utah’s outdoorsy set, Fisher Brewing also stands as a piece of the state’s craftbeer history.
Although the American craftbeer market may be stagnating , the world of beer collectibles just hit a historic milestone. A 1950s Chief Oshkosh beer can recently sold at auction for a staggering $111,150, according to a press release from Massachusetts-based Morean Auctions.
Ive been drinking craftbeer since college. Ive been writing about craftbeer for nearly 20 years. I had settled into a life of quotidian beer drinking. Then recently I was in Vermont at The Alchemists Stowe brewery and beer caf. We had cask-conditioned beer on most of the time, Kimmich says.
Craftbeer was just on the precipice of booming. until 2016; Hernandez thinks it changed the game in terms of how tequila distilleries look at water usage in particular. If your bottle is only 40 percent alcohol the rest of its contents are mostly water, he says. The cocktail renaissance was on the horizon, too.
At the end of the aughts, that meant trying to push the envelope for how alcoholic a beer could be. At the time, it was believed among brewers that you pretty much couldnt make a beer over 15 percent due to yeast constraints. For whats it worth, I quite enjoyed a bottle of it I tried in 2016.)
He points to the in-person attendance of Chinese and Canadian buyers in last months 2025 Craft Brewers Conference as proof of the lasting reputation of U.S. The bigger question looming over American beers export outlook cant be answered by the introduction of a more coherent set of policies or more adults in the Oval Office, though.
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