2016 Bottling Promotion 
Imbibe Magazine
JANUARY 6, 2025
says Timothy Sullivan, pointing to the growing domestic industry, with new breweries opening regularly.Enamored by the complexity of sake, Sullivan has spent the past two decades exploring, learning, and promoting the category. We are now witnessing a unique American sake style emerge as more and more domestic producers pop up, he says.
Cheers
DECEMBER 17, 2024
The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. Most importantly, this new definition ensures that consumers worldwide can have every confidence that what they think is in a bottle of American Single Malt Whiskey actually is.
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The Whiskey Wash
JULY 30, 2025
Johnnie Walker has no shortage of recognizable bottles, but two of its most intriguing releases often fly just under the radar. Prices can vary during promotions, but they generally remain within reach for mid-tier scotch drinkers. Gold Label is often featured in gift packs or larger-format bottles, particularly around holidays.
Imbibe Magazine
MAY 2, 2024
One day shortly before Christmas in 2016, I called Steven at home to tell him he’d been selected as our Bartender of the Year. Steven never wanted the limelight, and he studiously avoided the kind of self-promotional brand-building that’s become ubiquitous in the world. The choice created blushing discomfort to his sense of modesty.
The Whiskey Wash
OCTOBER 19, 2024
With around 300 special-edition Blue Label bottlings, the brand frequently collaborates with artists and designers to create unique, limited-edition releases. These designs, featuring striking artwork, range from limited runs of 100 bottles to larger collections, making Blue Label a coveted collector’s item.
VinePair
MARCH 1, 2024
But when the barrels ran dry, the company began buying bourbon from other Kentucky producers and continued on as an independent bottling company. Some of those brands bottled by Willett include Rowan’s Creek, Noah’s Mill, and Johnny Drum. 2008 saw the launch of three Willett-brand whiskeys, though none were produced in-house.
The Whiskey Wash
APRIL 6, 2024
1 whisky, instead relying on word-of-mouth recommendations to promote sales. Peated Indian whisky bottlings, including Amrut Fusion and Paul John Bold, are an exception using imported pre-peated Scottish barley for distillation. Amrut Distilleries is a pioneer of Indian whisky, releasing India’s first single malt bottling in 2004.
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