2018 Alcohol Promotion 
VinePair
JUNE 19, 2025
There was something so perfectly hip about it,” Edward Wasserman, the dean of UC Berkeley’s Graduate School of Journalism, told Fast Company in 2018, for the magazine’s 25-year retrospective on what it declared an “unmatched” success of the California Milk Processor Board’s now-iconic campaign. Wasserman retired in 2020.) Do not do this.
Just Drinks
JULY 8, 2025
The business, which promotes its “climate positive” credentials, is hoping to attract £5-7m ($6.8-9.5m) So far, the company, set up in 2018 and with a presence in the UK and continental Europe, has raised around £4m. 9.5m) from investors.
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Chilled Magazine
JUNE 10, 2024
Bar Convent Brooklyn is an event for spirit-loving folks to get together and grow together in a space that promotes sustainability, diversity, and innovation in the bar industry. Since the inaugural show in 2018, Bar Convent Brooklyn has been a welcoming and collaborative environment that discusses and celebrates liquid culture.
Cheers
JANUARY 26, 2024
The wine industry had been on an upward trajectory since 1997, averaging growth levels over 2% through 2018, according to data from The Beverage Information Group , the data partner of Cheers magazine. As consumers increasingly switched between categories, wine volume has remained mostly flat since 2018.
Cheers
APRIL 2, 2024
Canadian whisky has unique differences among consumer demographics when compared to other whiskey categories, according to a 2022 MRI-Simmons USA National Consumer Study on the beverage alcohol that participants drank in the past six months. The survey found that Canadian whisky appeals to more women than any other whiskey, with 41.8%
The Whiskey Wash
APRIL 6, 2024
1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).
Booze Business
SEPTEMBER 19, 2022
In the alcohol industry, spirits and wines are protected by law, known as Denomination of Origin. Revel Spirits — the Product In 2018, Revel Spirits created the new agave-based spirit category and named it Avila. We had a terrific conversation about the similarities between the alcohol and music industries.
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