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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Mixologist and Alcohol-Free Bar Owner Taylor Boyd’s Non-Alc Picks

Dry Atlas

In 2019, Taylor launched Bartender Rental, a mobile bar service that quickly became known for its quality, creativity, and unique ability to craft memorable moments through cocktails. His passion for being “on stage” and interacting with people turned what many consider a “filler job” into a lifetime vocation.

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Who Let the Fizz Out? Why Bubble-Free Booze Is on the Rise

VinePair

Bloating and burping are proof that life’s not always a gas. In 2019, a trio of University of New Hampshire graduates founded one of the first bubble-free booze companies, NOCA — a portmanteau of non-carbonated — as a counterpoint to then-ascendant hard seltzers. Even in beer, carbonation is not always a net positive.

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The 10 Best Non-Alcoholic Wines for 2024

VinePair

And while the non-alcoholic beer and spirits categories have been churning out solid options for years, the non-alcoholic wine space is relatively new. This blend of Grüner Veltliner and Gelber Muskateller from Studio Null in Lower Austria is proof of that.

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Cherry, Coffee, and Community: Laura Silverman on Her All The Bitter Collaboration

Dry Atlas

As the founder of Zero Proof Nation , a donor-supported website, shes focused on connecting sober and sober curious consumers with non-alc-friendly establishments worldwide. They can be added to non-alc beer and wine, soda, tonic, and even coffee. DA: The product label features a link to your Zero Proof Nation Global Map.

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Cherry, Coffee, and Community: Laura Silverman on Her Latest Bitters Collaboration

Dry Atlas

As the founder of Zero Proof Nation , a donor-supported website, shes focused on connecting sober curious consumers with non-alc and non-alc-friendly establishments worldwide. They can be added to NA beer, wine, soda, tonic, and even coffee. Laura Silverman has spent years tracking the growth of the non-alcoholic movement.

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Where to Drink in Beacon, New York

Imbibe Magazine

When a local beer bar called The Hop opened in 2012, things started to change. The retail shop sells exclusively New Yorkmade wine, cider, beer, spirits, and zero-proof offerings, while the minimalist bar pours local and neighboring wines to highlight the modern viticulture of the Northeast, along with beer, cider, and cocktails.