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It’s clear that vodka is beloved worldwide: It’s a centuries-old staple in Eastern Europe, Americans love it , and it remains the world’s second-largest spirits category behind only baijiu. million in 2022. Earlier this year, the Spirits Business examined the top 10 best-selling vodka brands with case sales over 1 million in 2022.
Once the star of the cocktail scene, gin has never regained momentum since vodka took off in recent decades. It uses a split-base of gin and vodka, dry vermouth that’s been macerated with charred scallions, and a few dashes of white balsamic and a house-made salt-and-pepper tincture. Brown-Forman acquired Gin Mare in 2022.
The Caprese Martini at Jac’s On Bond in New York, with Grey Goose vodka, Lustau Blanco, balsamic vinegar, a pinch of salt, and garnished with skewered cherry tomatoes. For example, Kimpton Shinjuku Tokyo is offering a Martini that features vodka infused with Japanese salmon jerky. ABV brew from Oskar Blues , maker of Dale’s Pal Ale.
The soaring popularity has done wonders for innovation, pushing the category beyond what was once a handful of botanical waters and tinctured juices to full-fledged, ready-to-drink mocktails, functional beverages, and convincing booze-free spirits.
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