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BCB Brooklyn 2025 has once again demonstrated why this event is essential to our industry,” said Jackie Williams , Event Vice President for BCB Brooklyn. New this year was the VIP Lounge’s Crafted Conversations series—exclusive, sold-out discussions available only to VIP+ badge holders.
Bourbon & Beyond 2025 takes place September 11-14 at Highland Festival Grounds, combining four days of live music with elevated food and spirits experiences. Pollstar named Bourbon & Beyond the Global 2025 Festival of the Year, cementing its position as America’s premier destination festival.
Festival attendees sample selections from over 40 participating distilleries at the American Whiskey Festival in Norton Commons. Louisville’s Norton Commons will transform into a whiskey lover’s paradise this summer as Watch Hill Proper hosts its third annual American Whiskey Festival on August 16, 2025.
The whisky, which will be auctioned via NFT platform, BlockBar also comes with a VIP distillery experience and an overnight stay at a William Grant & Sons house on Glenfiddich ’s estate. The buyer will then be able to redeem their NFTs for the bottles in February 2025. Bidding is now open, and you can place your sealed bid here.
Credit: Glencadam Highland scotch whisky distillery, Glencadam , has announced that ground has been broken on a new, state-of-the-art visitor center and VIP suite. The architectural features of the distillery, which will celebrate its bicentenary in 2025, will also be used in the construction of the new center.
Guests may enjoy VIP bottle service or El Chingons expansive beverage menu featuring agave-based cocktails, margaritas and cervezas, among others. VIP bottle service and reserved tables are available by calling or booking online here. General admission tickets are $150 per person with VIP options also available. 12:30 a.m.,
WHAT Hoochenanny Whiskey & Music Festival , the ultimate three-day celebration of live music and world-class whiskey, is back for its second year and bigger than ever. DETAILS Hoochenanny 2025 will take place on 14 sprawling acres at Camp Eastman, featuring two outdoor music stages and seven custom-built experience tents.
Credit: Pursuit Spirits Independent whiskey brand Pursuit Spirits is launching a new premium subscription service that promises members exclusive access to distillery-only releases and unique experiences. The P.Clubs Flexibility Unlike conventional whiskey clubs that pre-select bottles for members, P.Club introduces a flexible cart system.
Racing Champion to Debut Partnership with Melbourne Piano Bar Pop-Up To launch the partnership, Chivas Regal and Leclerc will host an exclusive one-night pop-up piano bar called “Leclerc’s” in Melbourne on March 11, just days before the 2025 Formula 1 season opener in the city. What will 2025 bring for the pair?
From the off-trade 26% of the visitors were responsible for buying spirits, covering retailers such as Harrods; Waitrose; The Whiskey Exchange; Majestic; Tesco; Loki Wines; and The Co-op. The serves will reflect the cutting-edge trends of 2025 and act as a barometer for the spirits industry for both the on and off trade sectors.
On Level 60, Lucky Cat and Lucky Cat Bar offer a unique Asian dining experience, led by Restaurant Director Kyle Linder and Head VIP and Guest Relations Manager Nathan Brown. The final stages of this ambitious project will include the upcoming openings of Lucky Cat Terrace and Bread Street Kitchen Bishopsgate later in 2025.
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