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It makes sense Spirit of Gallo is seeking another opportunity in the rum space: the super premium and ultra premium price segments have led the category’s growth in recent years, and are projected to grow at an 8 percent compound annual growth rate (CAGR) by 2027. by volume, after Diageo and Sazerac. by volume, after Diageo and Sazerac.
IWSR also expects RTDs to make incremental volume gains from 2022 to 2027, expanding at a compound annual growth rate (CAGR) of 1%. Across all markets tracked by IWSR in a 2021 study, spirit-based RTDs — especially those made with vodka — held 45% category volume share and are driving innovation. Randall’s Wine & Spirits in St.
With respect to SunnyD vodka seltzer (however much is even due), this is a space that brewers have the wherewithal, incentive, and opportunity to own outright. And then, 2027 is where us and White Claw are going to compete. For the past few years, Ive been keeping an eye on the emergence of the nascent hard juice subsegment.
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