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The expansion formed part of Sazerac’s $1.2bn investment announced in 2018, aimed at meeting the increasing demand for its Bourbon whiskies, with the investment expected to continue until 2028. Sazerac, headquartered in Louisville, also operates a distillery in Bardstown, Kentucky. Sign up for our daily news round-up!
By May this year, Jhangiani’s influence was apparent: a plan to cut costs by US$500m and to sell off substantial assets by 2028. Take into account all of the above – and the fact that Diageo’s shares lost roughly 40% of their value during Crew’s tenure – and her departure starts to look even less surprising.
The readiness of the Indian market for super-premium and luxury tequila brands is evidenced by the significant rise in high-end tequila sales at Duty Free stores in Delhi and Mumbai. “Projections for the tequila market in India are very encouraging. . By 2028, this market is expected to reach a value of US$87.74
will be a major player in growth within the world’s “mature alcohol markets” down the line, pushing nearly $8 billion in incremental gains come 2028. While the category experienced a 2 percent decline last year, it’s only expected to increase by 1 percent between now and 2028. The future of the U.S. Premium Beer or Bust The U.S.
But, as we’ve learned with the “healthiest” spirit, tequila , many health-conscious consumers don’t necessarily care. percent in 2023, and is “steadily climbing towards $100+ billion” by 2028 , thanks in part to the explosion of youth-courting RTD cocktails. Indeed, per Mintel, the U.S. market for dark spirits increased by 8.3
to $29.99, by their metrics) declined by 5 percent in 2023 and are expected to continue falling at a CAGR of -1 percent through 2028. The deal mirrored Diageo’s acquisition of George Clooney’s Casamigos tequila brand, and it proved to be savvy. According to data and analytics company IWSR , U.S. growing by 38 percent in volume sales.
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