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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Today, the brand’s portfolio contains alternatives to whiskey, tequila, gin, rum and aperitif, which can all be substituted one-to-one with traditional spirits to create non-alc versions of well-known recipes. the company says. In the U.S.,

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A Beginner’s Guide to Stocking Your Non-Alc Bar Cart

Dry Atlas

You can make super simple 2-ingredient cocktails using Spiritless Spiced and Ginger Beer or Apple Cider. Rum White Cane Spirit Ritual Zero Proof Rum Alternative Your car cart needs a light rum for mojitos and daiquiris and Lyre’s knows exactly what they’re doing in this department. Because vodka doesn’t taste “good.”

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Your Guide to Non-Alcoholic Gins

Dry Atlas

The spirit’s popularity was further amplified due to a series of legislative acts that made it easier and more profitable to produce gin rather than beer or wine. Ritual Zero Proof Ritual Zero Proof takes a holistic approach, mirroring the complexities of alcoholic gins. Stir well until chilled.

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Your Guide to Non-Alcoholic Spirits

Dry Atlas

These spirit alternatives are especially remarkable given that many of their alcoholic corollaries are high proof spirits, which are harder to replicate in a non-alc option. Ritual One of the first brands ever stocked at Spirited Away, Ritual Zero Proof ’s spirit and aperitif alternatives remain fan favorites years later.

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The 23 Best Non-Alcoholic Drinks Brands for 2025

VinePair

We found that alcohol-free bitter aperitifs are often the most convincing, as their botanical-driven profiles are more easily replicated than other spirits categories. Of the five expressions available, we most preferred the aperitif alternative, which is a suitable swap for Campari.

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