Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

VinePair

OCTOBER 18, 2024

The result is a quickly expanding plethora of nuanced riffs on the Lychee Martini, making appearances on New York City’s buzziest cocktail menus. The Modern Reclamation The Lychee Martini’s evolution reflects a broader movement in cocktail culture: the increasing use of Asian ingredients and techniques in modern mixology.

Bartender 98

Bartender Bartending Happy Hour Vodka 98

Imbibe Magazine

FEBRUARY 25, 2025

Cocktail culture is strong, and is probably about as strong as its been in the last 10 years, says Mat Snapp, a partner in Barter and Shake, the consultancy behind Phoenixs award-winning concept bar, Century Grand. With nearly 2 million residents in the city, everything in Arizonas capital is growing fastincluding its bar scene.

Highball 221

Highball Happy Hour Pilsner Infusions 221

VinePair

MAY 9, 2025

Tampa may be best known for its Gulf Coast sunsets and Cuban sandwiches, but for those with a well-trained palate and a thirst for a well-balanced spritz, this city is quietly becoming a sun-soaked haven of cocktail culture.

Nightlife 87

Nightlife Happy Hour Bar Tiki 87

Tales of the Cocktail

MAY 8, 2025

Tales of the Cocktail has always been a celebration of New Orleans iconic cocktail culture, while also shining a light on the global diversity of the industryboth its timeless traditions and its exciting innovations. Guided by its core pillarsEducate, Advance, and Supportthe Foundations impact extends far beyond the U.S.

Speed Rack 52

Speed Rack Happy Hour Hospitality Bartender 52