Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

VinePair

OCTOBER 18, 2024

Typically made with vodka , canned lychee fruit, and lychee syrup, the original version was intensely sweet, which both contributed to its popularity and, eventually, to its downfall. A Fruit With Rich Symbolism Native to southern China, lychee was prized there for over a thousand years before New Yorkers started mixing its juice with vodka.

Bartender 98

Bartender Bartending Happy Hour Vodka 98

Imbibe Magazine

FEBRUARY 25, 2025

Cocktail culture is strong, and is probably about as strong as its been in the last 10 years, says Mat Snapp, a partner in Barter and Shake, the consultancy behind Phoenixs award-winning concept bar, Century Grand. With nearly 2 million residents in the city, everything in Arizonas capital is growing fastincluding its bar scene.

Highball 216

Highball Happy Hour Pilsner Infusions 216

VinePair

MAY 9, 2025

Tampa may be best known for its Gulf Coast sunsets and Cuban sandwiches, but for those with a well-trained palate and a thirst for a well-balanced spritz, this city is quietly becoming a sun-soaked haven of cocktail culture. The vibe is relaxed, coastal, and cocktail-ready.

Nightlife 86

Nightlife Happy Hour Bar Tiki 86

Tales of the Cocktail

MAY 8, 2025

Tales of the Cocktail has always been a celebration of New Orleans iconic cocktail culture, while also shining a light on the global diversity of the industryboth its timeless traditions and its exciting innovations. Guided by its core pillarsEducate, Advance, and Supportthe Foundations impact extends far beyond the U.S.

Speed Rack 52

Speed Rack Happy Hour Hospitality Bartender 52