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Depth and Complexity In London’s cocktail world, fruit distillates in general are “mega trendy,” according to Alex Kratena, former head bartender at Artesian and the co-founder of both Tayēr + Elementary and Muyu liqueurs. That means that promotion of slivovitz and similar spirits often comes down to individuals.
With the number of Indian globetrotters increasing by the day, an emerging trend is that of purchasing liquor that represents the cultural significance of that country. This is particularly true of whisky and liqueur, as Guy May, Director (Global Business), House of Somrus, points out.
Cinnamon-flavored Canadian whisky Fireball is perhaps the best known, though it’s typically classified as a liqueur. The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P.
TOTC has long been a love letter to New Orleans’ cocktailculture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I.
TOTC has long been a love letter to New Orleans’ cocktailculture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I.
Meet New Jerseys Chilled 100 Member, bar consultant, cocktail artist, influencer, and entrepreneur at Miroflores Liqueur, Carlos Ruiz. Competed and won over 30 cocktail competitions, as well as his creations have been featured in an assortment of publications. Where do you see the bartending/cocktailculture headed?
This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Latin America: The Agave Revolution and Tropical Infusions Latin America's influence on global cocktail trends is undeniable, with agave spirits leading the charge.
CocktailCulture: Bartenders are driving trends and creating new opportunities for innovative brands. Increased Exposure: Take advantage of pre-event promotional campaigns to spotlight your brand. Innovation Matters: The demand for unique flavors, craft spirits, and sustainable options is increasing.
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