VinePair

FEBRUARY 28, 2024

Depth and Complexity In London’s cocktail world, fruit distillates in general are “mega trendy,” according to Alex Kratena, former head bartender at Artesian and the co-founder of both Tayēr + Elementary and Muyu liqueurs. That means that promotion of slivovitz and similar spirits often comes down to individuals.

Cocktail Culture 110

Cocktail Culture Bitters Rum Promotion 110

Spiritz

MAY 30, 2024

With the number of Indian globetrotters increasing by the day, an emerging trend is that of purchasing liquor that represents the cultural significance of that country. This is particularly true of whisky and liqueur, as Guy May, Director (Global Business), House of Somrus, points out.

Liqueur 64

Liqueur Promotion Promoter Cocktail Culture 64

Cheers

APRIL 2, 2024

Cinnamon-flavored Canadian whisky Fireball is perhaps the best known, though it’s typically classified as a liqueur. The multi-year partnership included several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P.

Whiskey 105

Whiskey Promotion Promoter Cocktail Culture 105

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I.

Speed Rack 52

Speed Rack Hospitality Bar Bartending 52

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. This vibrant competition raises funds and awareness for breast cancer, all while promoting equity in the spirits industry. Futures Lab The Future of A.I.

Speed Rack 52

Speed Rack Hospitality Bar Bartending 52

Chilled Magazine

FEBRUARY 18, 2025

Meet New Jerseys Chilled 100 Member, bar consultant, cocktail artist, influencer, and entrepreneur at Miroflores Liqueur, Carlos Ruiz. Competed and won over 30 cocktail competitions, as well as his creations have been featured in an assortment of publications. Where do you see the bartending/cocktail culture headed?

Liqueur 214

Liqueur Bartending Bartender Mixology 214

Mixologists

FEBRUARY 27, 2025

This focus on local flavors not only enhances the quality of cocktails but also supports local economies and promotes sustainable practices. Latin America: The Agave Revolution and Tropical Infusions Latin America's influence on global cocktail trends is undeniable, with agave spirits leading the charge.

Mixologist 52

Mixologist Mixology Molecular Mixology Infusions 52