Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

Tales of the Cocktail

MAY 13, 2024

TOTC has long been a love letter to New Orleans’ cocktail culture and a celebration of the rich tapestry of global cocktail traditions–both new and timeless. The 2024 agenda guarantees an unparalleled week of discovery, connection, and above all, Inspiration, as we explore this year’s annual theme.”

Speed Rack 52

Speed Rack Hospitality Bar Bartender 52

Tales of the Cocktail

MAY 22, 2025

Each July, the industry gathers in New Orleans, the beating heart of cocktail culture and hospitality, for a one-of-a-kind conference that blends education, networking, and celebration like no other. In that spirit, the Foundation is proud to announce the Top 10 Nominees. reaching professionals and communities around the world.

Speed Rack 52

Speed Rack Club Tequila Bar 52

Tales of the Cocktail

MAY 8, 2025

Tales of the Cocktail has always been a celebration of New Orleans iconic cocktail culture, while also shining a light on the global diversity of the industryboth its timeless traditions and its exciting innovations. 100% of proceeds from the event go to breast cancer education, prevention, and research.

Speed Rack 52

Speed Rack Happy Hour Hospitality Bartender 52

Tales of the Cocktail

MAY 21, 2025

In that spirit, the Foundation is proud to announce the Top 10 Writing & Media, Books, Product & Ingredients, and Worlds Best Cocktail Menu and Spirits Selection Nominees. Guided by its core pillarsEducate, Advance, and Supportthe Foundations impact extends far beyond the U.S.,

Speed Rack 91

Speed Rack Cocktail Culture Bartender Bartending 91