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In 2023, light beer hit a global market valuation of $312.9 There’s nothing odd or remarkable about the style compared to what exists in the craftbeer space, and that’s likely why they’re so popular. While IPAs , sours , and stouts have their dedicated followers, light beer’s mild flavor profile is made for the masses.
It has relaxed wine bar vibes with seasonal menus, an impressive wine selection and the kind of well-executed cocktails you’d expect from Wendt and partner Divola, who also brings a wealth of hospitality experience to the mix (Eau de Vie, Dinner by Heston and ex HeadBartender at Cutler & Co).
When cocktails lost to wine and craftbeers in the 1980s, London hotel and restaurant bars remained entrenched in tradition.” There, headbartender Ryan Chetiyawardana helped normalize the concept of a cocktail lab. “The drinking class in the U.K.
Its easy to pass over unless you know about it, says Nick Madden, headbartender at San Francisco whiskey bar Elixir , who regularly recommends Old Potrero to guests. Maytag showed a similar prescience with Old Potrero, betting that consumers would respond as positively to craft whiskey as they did to craftbeer.
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