Spiritz

AUGUST 15, 2024

There is an increasing percentage of young professionals across India for whom premiumisation takes top billing when it comes to the choice of alcoholic beverage. Just as with many premium category alcoholic beverages available across the world, soju has its own story. The marketing strategy it adopts is important too.

Promotion

Imbibe Magazine

OCTOBER 21, 2024

He hopes this will be the first step in revitalizing the heritage grape in the region, to further understanding and promote its potential. The current market desires wines with less concentration and alcohol, favoring lighter, more drinkable varieties. I have been amazed at the quality Criolla Chicacan produce,” says Zuccardi.

Sommelier

The Whiskey Wash

APRIL 6, 2024

1 whisky, instead relying on word-of-mouth recommendations to promote sales. The majority of India’s distilled spirits labelled and sold in the domestic market as ‘whisky’ are closer in consistency to rum due to being distilled from molasses, falling within a category of alcohol termed as Indian-made foreign liquor (IMFL).

Liquor

Bar Magazine

JULY 23, 2024

Founded in the UK in 2013, the partnership will allow the charity to further scale its presence, providing more people across the country with an important, positive social outlet to address loneliness. By partnering together, we aim to expand their impactful work by improving men’s wellbeing and raising awareness about alcohol moderation.

Alcohol

VinePair

AUGUST 9, 2024

Just look at the sheer number of alcohol brands launched in the past decade by Bravolebrities (Bravo celebrities, if you’re new here). Promoting the line on the show delivered similar buzz: By 2023, the brand had generated approximately $38 million in sales across the U.S.

Tequila

Bevspot

AUGUST 4, 2015

And after learning about his extensive background in the hospitality and alcohol industry, I knew we wouldn’t have a lack of topics to discuss. Career Hospitality and alcohol management lie at the core of Romard’s background. There was only one way to promote it and that was through Facebook.”

Bouncer

Bevspot

AUGUST 4, 2015

And after learning about his extensive background in the hospitality and alcohol industry, I knew we wouldn’t have a lack of topics to discuss. Hospitality and alcohol management lie at the core of Romard’s background. There was only one way to promote it and that was through Facebook.”. First Impressions.

Bouncer