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Diageo Acquires Ritual Zero Proof

Cheers

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one non-alcoholic spirit brand in the U.S., Ninety-four percent of non-alc buyers also purchase beer, wine or spirits containing alcohol, and annually, U.S.

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Diageo acquires Ritual Zero Proof

Spiritz

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual). Ritual was created with a vision to give consumers a simple and accessible way to enjoy their favourite cocktails, from an Old Fashioned to a Negroni or Margarita, without alcohol.

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The Ultimate Guide To Craft Mocktails For Dry January

A Bar Above

But “without alcohol” does not have to signal the end of delicious and the beginning of boring! Plus, for those of us in the hospitality industry, offering a thoughtfully-crafted, non-alcoholic option for guests who are not drinking alcohol– for whatever reason– is just excellent service and good business.

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GSN Alert: AFicioNAdo™ Cannabev & Alcohol Free Certification Programs

Good Spirits News

As the non-alcoholic and CDB/THC beverage industry continues to gain steam, we decided to check out a great resource that was recommended to us at Good Spirits News.  You can choose from non-alcoholic beer, wine, spirits or cannabev exams and tests.

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Taste Test: Session IPAs

Imbibe Magazine

Slightly Mighty clocks in at 4 percent ABV and 95 calories and gets its full-bodied texture from monk fruit, a Chinese melon that’s also used to make zero-calorie sweeteners beloved by the keto set. percent ABV, it’s one of the lowest-proof beers in the category.

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Review: Mutiny Island Vodka

Drinkhacker

The brand is involved in several breadfruit initiatives and operates a zero waste facility. In 2020, the Alcohol and Tobacco Tax and Trade Bureau (TTB) amended the US federal standard of identity of vodka, removing the phrase to be without distinctive character, aroma, taste, or color.

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The 24 Best Non-Alcoholic Drinks Brands for 2024

VinePair

In recent years, the non-alcoholic (NA) space has exploded in breadth and depth. Overall, we determined that the bitter profile of aperitifs lends itself best to an NA format, as it’s seemingly easier to mimic without alcohol. Now that you’re up to speed, here are the 24 best non-alcoholic drinks brands for 2023.

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