2025 Promotion Rum 
Spiritz
SEPTEMBER 17, 2024
The Coca-Cola Company and Bacardi Limited have partnered to launch a new ready-to-drink (RTD) pre-mixed cocktail featuring BACARDÍ rum and Coca-Cola. This exciting collaboration, titled BACARDÍ Mixed with Coca-Cola RTD, will roll out in select European markets and Mexico in 2025, with plans for a global expansion.
Spiritz
AUGUST 16, 2024
There are many unique features about the recently launched Idayya sipping rum, the best one being that it is made from the pristine waters of the great Himalayas. A premium sipping rum crafted against the backdrop of the Himalayas. Doesn’t that sound enticing, mysterious, alluring and elevating?
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Australian Bartender
OCTOBER 13, 2024
The winner of the ANZ regional final will receive AUD/NZD $5,000 and be flown to Trinidad on an all expenses paid trip in May 2025 to compete against some of the world’s best bartenders in the global finals. It’s not about who can post the most or promote the brand best. It’s not about who can post the most or promote the brand best.
Bar Magazine
APRIL 26, 2024
Flor de Caña Rum, the world’s first Carbon Neutral and Fair-Trade certified spirit, has announced the opening of registrations for the Sustainable Cocktail Challenge 2024, a unique platform that aims to inspire and promote sustainable mixology among the global bartender community to collectively build a greener future.
Imbibe Magazine
APRIL 8, 2025
Editor’s Note: Castro Fountain closed March 2025 but its sister location The Ice Cream Bar is open) Caroline and Robin Weir note in Ice Creams, Sorbets & Gelati , their nearly four-pound tome on confectionery ices, that it is almost impossible to define a milkshake. Sometimes I skip a day. Photos courtesy of H.
Spiritz
JANUARY 15, 2025
The 2025 Bacardi Cocktail Trends Report highlights a shift toward premium and personalised drinks, with cocktails becoming the drink of choice for special occasions. While flavoured rums have gained popularity, there is a clear demand for high-quality, versatile rums that cater to evolving cocktail preferences.
The Whiskey Wash
MAY 1, 2025
Enjoy a Marquis Moment using the new Crown Royal whisky finished in Caribbean rum casks. Credit: Crown Royal Crown Royal has expanded its award-winning portfolio with the introduction of Crown Royal Marquis Blended Canadian Whisky , a new expression finished in Caribbean rum casks.
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