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BevX 2024: Hilton For The Win

Cheers

Each program focuses on four key venues: Bars, Restaurants, Grab & Go and Catering & Events. The company’s goal is to be somewhere in the middle so that guests have some level of familiarity with a flavor, ingredient, varietal or beverage alcohol category, she adds. Guest traffic increased by 2.9%

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THE UKBG & JSS INNOVATIVE JAPANESE SPIRIT COMPETITION & MASTERCLASS RETURNS FOR ITS FOURTH YEAR

Bar Magazine

This years event focuses again on the Honkaku Shochu and Awamori, which are a characteristic pair of Japanese spirits that hold a significant cultural relevance in the country, and are produced with a microorganism called koji-kin, a type of mould indigenous to Japan.

professionals

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14 things we discovered at Flauer Alassio 2025

The Cocktail Lovers

Flauer Alassio 2025 is a unique event, exploring edible flowers, wild herbs, food sustainability and mixology. Wisteria everywhere at the beautiful Villa della Pergola And, yes, wisteria was also present in the non-alcoholic drink we enjoyed to cool down in the heat. And you work a lot with non-alcoholic drinks?

Gin
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FOURTH ANNUAL GREAT HONKAKU SHOCHU & AWAMORI CONTEST FINAL TO BE HELD AT APPLES & PEARS, LONDON

Bar Magazine

The competition is held by the UK Bartenders Guild in partnership with the Japanese Sake & Shochu Makers Association (JSS) , and is the fourth annual event offering a trip of a lifetime to Japan as a prize. Shochu and Awamori are amongst the oldest alcoholic beverages in the world, yet they are not fully appreciated outside of Japan.

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What’s on our radar for the week/s ahead…

The Cocktail Lovers

Staying true to the name (cinco is five in Mexican), the menu will be made up of five agave cocktails, five Mexican spirit cocktails and five non-alcoholic cocktails, all made with Mexican ingredients. From 5th March Daniel Corrochio and Amy McQuorrie introduce Cinco into the mix. To go with?

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Gen Z and spirits: a golden opportunity?

Just Drinks

Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol.

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Review: Yobo Soju Luxe, Yobo_Kish Bliss, and Yobo_Kish Shine (2025)

Drinkhacker

Our recent trip to Korea opened my eyes to soju culture, how a small shot of a low-alcohol spirit could become an integral part of a meal, whether formal or not, expensive or cheap. (In We actually tasted these pre-launch years ago at an event here in Austin, where Kish runs a restaurant called Arlo Grey. Definitely worthwhile.