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From being a shoulder to cry on and an unofficial advisor to the face of the bar and the in-house “marketing specialist,” the bartender does much more than tend bar. How Bartenders Promote Responsible Drinking If you’re a drinker, you’ve likely fallen into the trap of having an extra drink when you shouldn’t.
The bar industry can feel stagnant. In todays competitive landscape, you need to think outside the box to entice a broader audience to your bar. Discover seven creative ways to attract a wider demographic, from crafting unique experiences to elevating your bars atmosphere. reached $395 million and experienced a 20.6%
As such, its probably a good time to understand the practices potential long-term staying power and why thats ultimately a great thing for the modern bar scene. This can give them a greater opportunity to enjoy the bars hospitality and tap into its core nature as a place that builds community elements that can make the visit more memorable.
Whether you aim to work in a high-end cocktail bar, cruise ship, or start your own lounge, investing time and effort in reputable courses is essential. In this article, we’ll explore some of the top mixology courses and certifications available, helping you chart a path toward becoming a distinguished professional behind the bar.
Following the great success of our past collaborations, we are eager to continue promoting the exceptional spirits of Japan, and are excited to launch the competition for its fourth year. For more information on the competition and to sign up, please click here.
Regional job boards and guest shift collaborations form the backbone of the service, while a global trade show calendar keeps users informed about upcoming industry events. Additional features include sustainability forums, trend discussions, bar and restaurant recommendations, industry tastings, and brand event calendars.
Alternating between alcoholic and NA drinks is often promoted as a way to balance indulgence with responsibility. The concept gained traction in traditional bar culture as a way to hydrate and reduce alcohol consumption while maintaining the social vibe. The short answer: trouble. The two dont mix and can lead to severe nausea.
Finding reliable, in-depth information about alcoholic beverages can be challenging. Here’s how the platform benefits its users: Expert Insights : Detailed reviews from industry professionals and enthusiasts help consumers make informed decisions about their purchases.
Monica is the co-founded P(OUR), an industry nonprofit dedicated to expanding drinks knowledge within the bar community, and is the co-founder of Muyu liqueurs and the acclaimed bars Tayr + Elementary, which in 2022 won Best International Cocktail Bar at Tales of The Cocktails Spirited Awards. Tales Catalyst U.S.
This bar line-up definitely hits the right note!” The LIVE Awards 2024 will welcome over 600 guests from across the live music sector including promoters, venues, agents, festivals, artist managers and more. The post LIVE AWARDS ANNOUNCE PARTNERSHIP WITH CLUB SODA appeared first on Bar Magazine.
Non-governmental organizations (NGOs) with consultative status at ECOSOC play a crucial role in providing expertise, information, and diverse perspectives within the United Nations Forum.
We are celebrating the pub’s relaunch in style with a wide range of exciting promotions and events throughout the summer, kicking off with cabaret hosted by Dolly Diamond and karaoke with Tania LeCoq on our opening day. For more information, please visit [link].
Guilt-free indulgence and limited time offerings among top trends for next year MONIN, the UK’s leading syrup brand, has unveiled its top trends for 2025, in its enduring commitment to offering the hospitality industry insight, information and education. The post MONIN Unveils 2025 Drink Trends appeared first on Bar Magazine.
It imparts a sense of care and professionalism, transforming a simple homemade drink into something that mirrors the meticulous creations found in top-tier bars and lounges. Beyond its crucial functional benefits, crystal-clear ice elevates the entire cocktail experience to a new level of sophistication.
His experience gives him a unique perspective — a perspective that informed the launch last year of a new beer brand, Lean Brew (which, like most of the other low-calorie brands, is contract-brewed). It helped them to promote the brand to a younger audience, Holmes says, one that shared their focus on health. It’s a cultural shift.”
This summer, we’re proud to be turning up the volume on women’s sport in our pubs, introducing industry-leading improvements that we’ve crowdsourced from fans, as well as making commitments to raise the bar for their in-pub viewing experience.” Table bookings at Greene King pubs for the Women’s Euros are now open.
British gin brand, Silent Pool Gin, is proud to announce the launch of The Beehive Collective a brand-new initiative dedicated to raising awareness and promoting bee-friendly practices on a global scale. For further information on The Beehive Collective, please visit [link].
Crafted from the finest Sicilian lemons, Isolabella is bringing its zesty roots to the menus of some of Britain’s most beloved bars, pubs, and restaurants—this summer and beyond. Excitingly, consumers can now watch out for the Isolabella Limoncello Spritz as part of Bottomless Brunch promotions across the venues.
Frankly, you kinda have to do this, unless you want to walk into a bar in 10 years to see your hard-won tap handles gathering dust while your next generation of customers is “ zebra-striping ” their High Noons with tallboys of Liquid Death. This is a pitfall that brewers must avoid in any draft-oriented promotion. You should do this.
Guests were treated to welcome drinks in the Lioness Bar, followed by an exquisite four-course meal with paired wines in the prestigious Sir Bobby Moore Room. For more information on how to get involved in next year’s awards, please email amyjanec@springboarduk.org.uk.
BrewDog has announced the closure of ten of its bars across the UK, as it faces the “continued challenges” in the local hospitality sector. The closures will affect venues in Aberdeen, the group’s flagship bar, Brighton, Camden, Dundee, Leeds, Oxford, Sheffield, York and two locations in London. Credit: Nigel J.
“Then, once consumers really know Double Dutch and like drinking it in their favourite bars, in beautiful hotels… then it’s time to go into retail and they can enjoy it at home as well. I think launching within on-trade makes it easier to bring that experience to consumers.
Bars and restaurants are always looking for new and creative methods to draw patrons and make lasting impressions in the cutthroat world of nightlife and hospitality. Pop-out banners , which combine targeted message, clever placement, and eye-catching design, have become a crucial component of contemporary bar marketing strategies.
We have been reporting expert predictions from bartenders, bar owners, brand ambassadors, executives and the like all month with a simple goal—To find out what spirits we’ll be pouring in 2024. For more information on entering the Chilled 100 Spirits Awards contact Lennie Omalza lennie@chilledmagazine.com or Max Ferro max@chilledmagazine.com.
Kelce, taking on the role of “self-appointed team captain,” will highlight his entertaining approach and methods while promoting Ole Smoky’s diverse range of creative and flavorful moonshine products. For more information on the “C’mon Raise The Jar” campaign, visit www.cmonraisethejar.olesmoky.com.
Whether the holiday falls on a weekday or weekend, it’s the perfect opportunity to boost sales with a special restaurant promotion or event. Patrick’s Day Promotion Ideas We’ve come up with ideas that are a little different from your standard St. Irish Whiskeys Offering a promotion on Irish whiskey is another unique draw.
Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
Bridging Communities and Cocktails: A Conversation with Beats, Bars & Bourbon Megan Stubbs, Program Manager for Tales of the Cocktail Foundation, sat down with the Boyz from Beats, Bars & Bourbon to dig into their podcast, their Service Bar initiative, and get their take on how they inspire the hospitality industry.
Bartender’s Weekend was created in an effort to promote the “SPIRIT OF HOSPITALITY” that defines our industry. Join us in Celebrating the Bar Industry and Supporting its Professionals. For more information click here
Director of Marketing and Branding, and former professional snowboarder, Matt Hammer commented: “For Shelter Distilling, it is not just about promoting a quality spirit, it is also about promoting a lifestyle. For more information, visit www.shelterdistilling.com. We want to be in those places too and connect with our people.”
The company has strategically placed its wine brands in various bars, restaurants and retail stores to maximise visibility and sales. The brands in their ambit have presence across a wide range of on-trade (bars, restaurants) and off-trade (retail stores) outlets, reflecting their growing popularity and demand.
The simple-to-use site offers the most comprehensive directory of rum brands with detailed information on what they make and other interesting facts around their craft. For rum lovers, the site offers everything you need to explore in one place – brands, locations, production information and the ability to unlock member-only content.
Set up by the World Class GB team, this so-new-that-it-hasn’t-launched-yet initiative is very much driven by a desire to engage, empower and nurture women and those who identify as women, whether trans, femmes, gender-fluid or other (hence the ‘+’ ) working in the bar community. Meeting of minds Why single out women you may ask?
Lowering or removing alcohol from some or all of your cocktails can promote gut, brain, and skin health while also relieving stress and anxiety. Like a spirit should, Tenneyson can live on your bar cart or your liquor shelf. GSN Rating: A++ For more information go to: Tenneyson #Tenneyson
The wine industry had been on an upward trajectory since 1997, averaging growth levels over 2% through 2018, according to data from The Beverage Information Group , the data partner of Cheers magazine. But after bars and restaurants initially re-stocked their inventories, sales of wine decelerated while sales of spirits rose.
After an informative time with Chayse & Blayne, the bartenders returned to Melbourne for a dinner at Yokimono to enjoy some Japanese flavours and delicious Toki Highballs. Before competition day, finalists were required to promote their signature creations within their respective venues for 2 weeks, to celebrate World Bartender Day.
The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.” For more information, visit the festival website. Tickets are now on sale for the 2024 Charleston Wine + Food Festival.
Hey Big Blenders Crown Royal, owned by Diageo, is by far the largest Canadian whisky brand, with a 42% share of the market, according to The Beverage Information Group, the data partner of Cheers and Beverage Dynamics. in 2023, according to estimates from The Beverage Information Group. in 2022, ending the year at 17.4
The new bar boasts 20 taps pouring Switchback’s signature beers, including smoked and barrel-aged varieties, alongside house-made nonalcoholic hoppy seltzers. Hours and more information on the new restaurant can be found at switchbackvt.com. Additionally, several taps will feature Askew Beer Co.,
Tips For Bar Managers The life of a bartender: getting home in the middle of the night after working a long Saturday night shift. Chris Bobola, former bar manager at Lincoln Tavern in Southie, is a true BevSpot expert, having experience both as a user while working at Lincoln, and now as an asset to the BevSpot Business Development team.
It sometimes shows up in the form of a bar bet, in which a bartender might offer to pay for the pint if a drinker can split the G perfectly on the first try, or as a competition between friends to see who pays for the round, or just as a bit of fun. You know, you’re sitting at the bar, you’re watching it being poured. 4 quickly hit 1.3
Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. GSN Rating: B+ For more information go to: Elijah Craig #ElijahCraig Throughout the course spectators can also find Elijah Craig featured in a signature cocktail at concessions.
Adding an orange slice as garnish, rather than the usual lemon twist, the Negroni was born and stands today as a classic staple in bars and restaurants worldwide, thanks to the support from bartenders and its perfect blend of simplicity and sophistication. Deadline to sign-up is Sept. 13 at 12 p.m.
The remaining 11 percent comprises specialty beers, including IPAs, stouts, craft brews, and low- calorie options, reflecting a growing diversity in consumer preferences,” informs Gurjas.
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