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Gen Z and spirits: a golden opportunity?

Just Drinks

Fiona Holland July 4, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Credit: Master1305/Shutterstock Research aplenty has emerged to support the idea that Gen Z drinkers – those of legal drinking age born between 1997 and 2012 – are moving away from alcohol. Vodka meanwhile is holding steady, he adds.

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Where to Drink in Tucson, Arizona

Imbibe Magazine

Rotating doughnut flavors are available each Friday and Saturday, with offerings like the Mango Margarita with a tequila-mango glaze, and the Maple Bourbon Pecan. opened their first café in 2012, highlighting local goods such as the Sonoran-grown chiltepin peppers that go into their cult-hit cold brew. Crooked Tooth Brewing Co.

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The Absolute Best Canned Cocktails Right Now

VinePair

And while some of the cocktails on this list feature carbonation, more basic cocktails like Vodka Sodas, Tequila Sodas, and Gin & Tonics were not included, nor were hard seltzers. This 26 percent ABV interpretation of the crushable gin cocktail delivers a wonderful mint aroma, which is balanced on the palate by lemon juice.

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At NYC’s Hottest Bars, Order These Sleeper Hits Instead of Their Most Popular Cocktails

VinePair

Created in 2002 by Toby Maloney — the first bartender Milk & Honey founder Sasha Petraske ever hired — this spring-like gin refresher involves muddled cucumber and lime, brightened by a pinch of salt. The Green Giant was created by former head bartender Tom Macy in 2012. You have my word that the bartender will know how to make it.

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The Most Iconic Booze Brand Name-Drops in Music History

VinePair

Country musicians sure aren’t shy about professing their love for humble macro lagers , and rappers have always been keen on name-dropping luxury Champagnes , Cognacs , vodkas , and tequilas. And at the end of the day, the phenomenon is a win-win-win for the artists, brands, and drinkers. Patrón: ‘Bartender’ (T Pain ft.

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A Complete Guide to Bitters and the Cocktails to Make With Them [Infographic]

VinePair

Their profile is bright enough to feel at home in a dry Gin Martini , but still leans warm enough to stand up against dark spirits like bourbon and Scotch. Bittermens Xocolatl Mole Bitters combine cacao, cinnamon, and other spices to recreate a concentrated chocolate flavor that stands up to myriad spirits including rum and tequila.

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Elements: Midori

Imbibe Magazine

But like other pop icons from the past, Midori has made a comeback, due in part to Suntory’s recalibrated recipe, launched in 2012. London dry gin anchors the drink, while blanc vermouth and a dash of absinthe lend complexity to the sweet melon flavor. London dry gin 3/4 oz. reposado tequila 1/2 oz. coconut syrup 1/2 oz.