The Whiskey Wash

MAY 26, 2024

The Ardbeg 1965 is one of the distillery’s most limited, most expensive, and most sought-after bottlings on the secondary market. This legendary bottling was released at a time when Ardbeg was rebuilding its brand following a purchase by Glenmorangie plc in 1997. The Ardbeg 1965 was bottled in 2005 at 42.1%.

Bottling

The Whiskey Wash

APRIL 6, 2024

1 whisky, instead relying on word-of-mouth recommendations to promote sales. Peated Indian whisky bottlings, including Amrut Fusion and Paul John Bold, are an exception using imported pre-peated Scottish barley for distillation. Amrut Distilleries is a pioneer of Indian whisky, releasing India’s first single malt bottling in 2004.

Liquor

The Whiskey Wash

AUGUST 15, 2024

This was a pivotal moment in the distillery’s history as they fully shifted focus to promoting themselves as a single malt whisky distillery. The latest completed in 2018 with a brand new multi-million pound distillery and visitor center that was purpose built to meet the needs of a global whisky distillery and luxury brand.

Promotion

Booze Business

SEPTEMBER 19, 2022

Revel Spirits — the Product In 2018, Revel Spirits created the new agave-based spirit category and named it Avila. Both businesses cater to specific consumer tastes, and the packaging is vital, as is promotion activity and dealing with distributors and retailers. Bourbon, however, does not have to be made in Kentucky.

Tequila

VinePair

OCTOBER 2, 2024

A couple of weeks later, the Jonas Brothers posted a YouTube video from London with their own self-promotional variation, in which a moderator and one of the brothers attempted to “split the J” on a custom-made pint glass with the siblings’ last name on it. A TikTok from a teary-eyed traveler in Dublin on Sept. 4 quickly hit 1.3

Pub

VinePair

MARCH 22, 2024

Today, Ruinart is known for its expressive, Chardonnay-dominated Champagnes packaged in bottles inspired by the house’s roots. All that changed with the Edict of Louis XV , which allowed for wine to be shipped in bottles, which were necessary for Champagne to complete its signature second fermentation.

Wine

VinePair

JANUARY 17, 2024

Pabst upgraded the beer from its stubby bottle packaging, and reintroduced it in its more iconic red, white, and blue can. The slide tradition, though, only got more dangerous over time; one frequenter of the bar recalls that patrons would often smash beer bottles against the wall, casting glass shards all over the floor.

Beer

The Whiskey Wash

OCTOBER 6, 2024

Johnnie Walker’s Worldwide Advertising Campaigns In 1999, Johnnie Walker launched the £100m ‘Keep Walking’ global marketing campaign to promote the brand worldwide, which saw the ‘Striding Man’ change direction on all labels and advertising – to appear to be walking forward.

Promotion

VinePair

AUGUST 9, 2024

During an hours-long tasting, the ladies took down bottle after bottle of rosé, resulting in some of the drunkest moments the show has seen to date. Barlow and her husband John came up with the concept in 2003 after meeting their now-distilling partner, and by 2007, bottles of the stuff lined the shelves of Utah liquor stores.

Tequila

VinePair

JULY 1, 2024

At the same time, the Campari Group started bottling Aperol with the memorable 3-2-1 recipe on the back label. In the early 2000s, approximately 500 cases (around 6,000 bottles) of Prosecco were landing on U.S. consumers purchased approximately 307 million bottles of Prosecco, narrowly edging out Champagne’s 304 million bottles.

Liqueur

Tales of the Cocktail

MAY 13, 2024

Enlisting special guests to help guide the tours, Wayne (Author of And a Bottle of Rum: A History of the New World in Ten Cocktails and frequent spirits contributor for The Atlantic, Imbibe Magazine, PUNCH, The Daily Beast , and Garden & Gun ) and co. will lead a series of tours, including: Absinthe Tour Bourbon St. &

Speed Rack

Tales of the Cocktail

MAY 13, 2024

Enlisting special guests to help guide the tours, Wayne (Author of And a Bottle of Rum: A History of the New World in Ten Cocktails and frequent spirits contributor for The Atlantic, Imbibe Magazine, PUNCH, The Daily Beast , and Garden & Gun ) and co. will lead a series of tours, including: Absinthe Tour Bourbon St. &

Speed Rack

Chilled Magazine

MARCH 4, 2024

This is why there is no difference between EU & US Absinthe, respectively 35 ppm and 10 ppm, an argument often used to promote European Absinthe over American Absinthe. If the green hue looks fake, believe it.) , and it must not have herbs floating in the bottle. We feel differently about it today.

Digestif

The Whiskey Wash

JULY 6, 2024

The Macallan brand has become synonymous with luxury whisky, with rare and collectable bottlings commanding enviable prices on the secondary market. Macallan’s continuing success is built upon the foundation of creative and distinctive advertising campaigns, promoting high quality luxury whisky through artistic and innovative design.

Promotion

The Whiskey Wash

JULY 18, 2024

In the 1980s, The Macallan released two limited edition bottlings commissioned by British Aerospace plc (now BAE Systems ) featuring the twin turboprop aircraft, Jetstream 31. As far as I can see, there is no record of why this collaboration came about, the exact year of bottling, or the original retail price. million.

Bottling

The Whiskey Wash

OCTOBER 22, 2024

This article delves into some of the most memorable whisky moments in cinema, highlighting the rare and collectible bottlings that have shared the spotlight with legendary actors and unforgettable characters. In reality, the 1962 Fine & Rare was bottled at 15 years old, not 50.

Bottling

The Whiskey Wash

DECEMBER 26, 2024

The History of Four Roses Promotional items aside, Four Roses Bourbon boasts a storied history dating back to 1888, when it was established by Paul Jones Jr., In September 2015, Brent Elliott took over as Four Roses Master Distiller from Jim Rutledge , and the iconic bottle hosted on most back bars across America now carries his name.

Whiskey

The Whiskey Wash

MARCH 8, 2025

The earliest releases from Glenmorangie’s re-established Ardbeg brand were bottled from existing maturing old whisky stock, with a 17 Year Old inaugural release quickly earning Ardbeg Distillery cult status amongst whisky drinkers. Read the full article at The Remarkable History and Revival of Ardbeg Distillery

Promotion

The Whiskey Wash

JANUARY 5, 2025

While Clynelish continued to produce its signature waxy and maritime malt, primarily for blending, Brora lay dormant until 2021, its legacy preserved in a limited number of highly sought-after bottlings. The whiskies had to be aged between 18 and 30 years old and distilled in the years 1969-1981. million litres of alcohol.

Promotion

VinePair

APRIL 24, 2025

According to the brand , the average wholesale price for a bottle of Champagne in 1827 was 2.75 Mumm was selling approximately half a million bottles per year. As such, he had the neck of every bottle of G.H. Originally appearing around the neck of each bottle, G.H. To this day, every bottle of G.H. In 1879, G.H.

Wine

Bar Magazine

MAY 1, 2025

Rutterkin the cat has appeared on every York Gin bottle since the brand was launched back in 2018. Bosses decided he deserved a promotion after years of loyal service. As well as raising money for the charity, every new owner is offered a York Gin miniature bottle to help raise a toast to their new cat.

Rum

Just Drinks

JUNE 19, 2025

Nestlé chair Paul Bulcke is to step down in 2026 with vice chair Pablo Isla lined up to be promoted to the role. He joined Nestlé’s board of directors in 2018 and since 2024 has held the roles of vice chairman and lead independent director. GlobalData Strategic Intelligence US Tariffs are shifting - will you react or anticipate?

Beer

The Whiskey Wash

JANUARY 26, 2025

The second stillhouse would be mothballed as existing stocks were used to release the first official Macallan single malt bottling, an 18 Year Old expression matured in ex-sherry casks launched in 1984. In 1986, the Japanese brewery and distilling group Suntory purchased 25% of Macallan stocks.

Promotion