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This year, shes particularly excited about new features, including an expanded indoor courtyard, upgraded outdoor activations, and the debut of the no/low-alcohol pavilion, reflecting the rising demand for health-conscious and mindful drinking options. Sustainability remains at the heart of BCB Brooklyns mission.
Platforming spirits trends, such as the rise in terroir-driven gin, the demand for non-alcoholic spirits, and the growth of lesser-known spirits like sweet-potato shochu, will be highlighted in this year’s event, showcasing the industry’s capacity for experimentation and diversity.
Beyond that, Im looking forward to the heightened focus on global hospitality practices, continued sustainability-driven innovations, and the integration of emerging trends like mindful drinking, which has led to the addition of the No/Low-Alcohol Pavilion at the show. Are there any trends or innovations showcased that you can share?
The panel discussion began with remarks from the moderator, Sanjit Padhi, CEO of ISWAI, who set the tone by emphasising the significant contribution of the alcoholic beverages industry to India’s economic growth over the past decade. lakh crore, and accounts for about 25 percent of the revenue collected by certain state governments.
Drinkhacker: While it seems as if every day theres a new article about young people venturing off into other spirits, or even non-alcoholic drinks, the last several wine bars I have frequented have all been populated with people younger than I am, who are willing to try new concepts and learn about wines from around the world with keen interest.
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