Cheers

DECEMBER 17, 2024

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has ratified a ruling that will officially create a recognized category for American single malt whiskey (ASM). The ASMWC was founded in 2016 to establish, promote and protect the category of American Single Malt Whiskey. It counts nearly 100 member producers from across the U.S.

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A Bar Above

JUNE 7, 2024

So mark your event calendar, and let’s get ready for Bourbon Day! While the exact heritage of Bourbon Day is perhaps unknown, it has gained traction over the years through social media and bourbon enthusiast communities, promoting events and tastings across the country. I mean, did it begin in1964?

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Imbibe Magazine

JUNE 10, 2024

Gokan’s cocktail list includes a Japanese Old Fashioned and NA cocktails, like an alcohol-free Singapore Sling made with cascara juice. His plan is to curate a wine list highlighting the most prolific wine regions of France and promote them in every cabin, from economy to first class. “I

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Australian Bartender

JULY 21, 2024

Monday, July 22nd Longevity Behind the Stick: Breath and Mobility Workshop 2:30 PM – 3:15 PM Carondelet, The Ritz-Carlton, New Orleans In an effort to promote mindfulness and general welfare, we invite you to a breath and mobility workshop. Buckle up for a whole load of passion, charisma and creativity!

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Bar Magazine

NOVEMBER 27, 2024

More Alcohol Free Options to Feature at 2024 Event The annual LIVE Awards, in association with Skiddle, which take place on December 11th at The Troxy in London, have announced a new partnership with Club Soda, the global movement which aims to help people drink mindfully and live well.

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Advanced Mixology

JUNE 12, 2024

Non-alcoholic cocktails are becoming increasingly popular, especially among students. These drinks offer a delightful twist to traditional cocktails without the alcohol. The Essentials of Non-Alcoholic Mixology When it comes to non-alcoholic cocktails, the ingredients are paramount.

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Dry Atlas

AUGUST 21, 2024

Zero Proof Collective (ZPC) introduced non-alcoholic wines for the first time in the event’s history. They’re not about eliminating alcohol, but rather expanding the palette of possibilities for those abstaining, whether for health, personal reasons, or simply preference. Mostly humor).

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Zero-Proof Alcohol Promoter Promotion 98

Spiritz

SEPTEMBER 20, 2024

In a significant development for India’s alcohol beverage sector, the foundation stone for Pernod Ricard’s new malt distillery is set to be laid on October 7, 2024, in Nagpur, Maharashtra. It is also projected to generate a significant number of indirect jobs, contributing to the local economy and promoting regional growth.

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Spiritz

MARCH 1, 2024

Diageo India has provided 50 advanced Alcohol Breath Analyzers to Telangana Police to combat drunk driving in the state. In an event in Hyderabad, as part of this CSR initiative, the company supported the Telangana Police to provide instruments to facilitate enforcement of road safety measures across the state.

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Promoter Promotion Alcohol 106

A Bar Above

SEPTEMBER 30, 2024

Table of Contents : Join the Sober October Challenge Benefits of Not Drinking Alcohol 3 Custom Mocktail Recipes Other Non-Alcoholic Drinks Final Thoughts It’s my favorite time of year! Spooky season is upon us, complete with cooler weather, autumn leaves, costumes, pumpkin spice, home decorations, and lots of social events.

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SevenRooms

OCTOBER 10, 2023

Lenny DeFranco As one of the biggest events on the hospitality calendar, Christmas brings a sled-load of promotional opportunities for restaurants. 9 Christmas Promotion Ideas 1. In this arrangement, you’d also mutually benefit from cross-promotion. Plus, the email and social tag lines basically write themselves.

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Spiritz

SEPTEMBER 16, 2024

The Sommeliers Association of India (SAI) is set to revolutionise the country’s beverage industry by focusing on raising standards in both alcoholic and non-alcoholic beverages and also educate and offer top Indian talent a platform to showcase their skills and qualify for regional and global competitions.

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Spiritz

AUGUST 15, 2024

There is an increasing percentage of young professionals across India for whom premiumisation takes top billing when it comes to the choice of alcoholic beverage. Just as with many premium category alcoholic beverages available across the world, soju has its own story. The marketing strategy it adopts is important too.

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Bar Magazine

NOVEMBER 8, 2024

For bartenders and operators looking to stay on top of trends in 2025, MONIN’s predicted trends include guilt-free indulgence, no and low alcohol options, limited time offerings and tailoring menus to different day parts. Day parts Offering a variety of drinks and promotions to drive sales throughout the day is key for all venues.

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Spiritz

JUNE 21, 2024

While recent events such as the Corona virus-triggered pandemic, international conflicts and high inflation have caused short-term fluctuations in the market, the longer-term trends are driven by the changing preferences of a new generation of consumers in increasingly diverse international markets.

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Cheers

MAY 8, 2024

Coming off three straight years of rapid growth during and after the pandemic, sales in the beverage alcohol industry cooled significantly in 2023. We spoke to brands about what makes their product successful, from their promotions and activation programs to support from trade partners in the middle tier, on-premise and off-premise.

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Spiritz

NOVEMBER 13, 2024

The categories they were tasked with adjudicating ranged from individual excellence to corporate leadership, product debuts, and standout performances in the hospitality, travel retail and alcoholic beverage industries. The panel also delved into discussions for the Fastest Growing Brand of the Year and Brand Promotion of the Year categories.

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The Cocktail Lovers

MARCH 25, 2024

As well as mentorship opportunities, networking round tables and workshops, the project is set to become a go-to for event and competition organisers and those seeking to diversify their panel of guest speakers. Launching April 30th, The Ada Coleman Project is a dedicated digital space to empower women+ working in hospitality.

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Cheers

JANUARY 26, 2024

Baby Boomers began drinking less wine — and less alcohol in general — while younger consumers continued to explore other beverage alcohol categories. Instead, they buy much less wine than their parents, while increasingly turning to distilled spirits, ready-to-drink cocktails, hard seltzers and low/non-alcoholic beverages.

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PubClub

AUGUST 26, 2024

Photo: The Pool House This a rundown of things to do, the best places to be and the most fun events for Labor Day Weekend in San Diego. Labor Day Weekend Events The Beach Boys – the Mike Love version – play Sunday night at the Shell Amphitheater on San Diego Bay. You can RSVP at Levinson Group Events and Promotions.

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Dry Atlas

NOVEMBER 20, 2024

Yet, not all your guests indulge in alcohol. We’ve created a non-alcoholic wine that mirrors the quality of the finest champagnes, crafted to be enjoyed by all at your most distinguished events. Understated Elegance Our packaging reflects our philosophy of simplicity and elegance.

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Spiritz

APRIL 29, 2024

There is a growing demand for lighter beers with lower alcohol content and potentially health benefits,” Avneet adds. These light, crisp beers with moderate alcohol content (around 5 percent) have been the go-to choice due to their refreshing nature and affordability. percent alcohol content.

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Spiritz

JULY 11, 2024

The Ambassador remains dedicated to supporting Mexican companies promoting tequila in India while preserving the true essence of this iconic Mexican spirit. What are your main focus areas to attract investment and promote collaboration between Mexico and India? I have personally attended many of these events.

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Dry Atlas

SEPTEMBER 25, 2024

By Ricki Crowley, Founder of celi I’ve had non-alcoholic beers around the world—at sunset in Santa Marta on the Caribbean Sea, at the foot of the Trevi fountain in Rome (one euro lighter), and on a cliff in Dubrovnik moments before a seventh impulse tattoo. You’re also missing out on revenue.

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VinePair

DECEMBER 6, 2023

The organization’s mission statement proudly boasts that the festival was created to “celebrate, educate, enrich, and promote the Lowcountry’s diverse culinary + hospitality community through world-class experiences.” For the first time since the festival’s inception, sobriety will play a key role in offerings to attendees.

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Advanced Mixology

DECEMBER 19, 2023

Non-alcoholic cocktails are enjoying a surge in popularity, especially among students. These beverages offer a delightful twist to traditional drinks, minus the alcohol. The Basics Of Non-Alcoholic Ingredients In non-alcoholic cocktails, the ingredients are key.

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Dry Atlas

JANUARY 22, 2024

Mikey shares his journey from a seasoned bar industry professional to the non-alcoholic beer space. Mikey discusses the challenges of crafting a non-alcoholic beer that rivals traditional brews in taste and quality, plus his vision for making non-alcoholic options a norm in social settings.

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Bar Magazine

DECEMBER 18, 2024

This years event focuses again on the Honkaku Shochu and Awamori, which are a characteristic pair of Japanese spirits that hold a significant cultural relevance in the country, and are produced with a microorganism called koji-kin, a type of mould indigenous to Japan.

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VinePair

AUGUST 29, 2024

We want to counteract the narrative that wine is simply alcohol. We all know that if all you wanted was alcohol, there’s faster and cheaper ways to get it,” says MacNeil. MacNeil is thrilled that Come Over October is quickly becoming an international event. “The response has been overwhelmingly positive.

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Bar Magazine

FEBRUARY 13, 2024

· Drinkaware has partnered with Punch Pubs & Co, Star Pubs & Bars, Admiral Taverns and Club Soda to create an interactive guide to increase sales of low and alcohol-free drinks. · The alcohol-free beer market is expected to double over the next ten years. The guide will be distributed to more than 5,200 venues across the UK. ·

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Tales of the Cocktail

FEBRUARY 6, 2024

The events we go to that are Bourbon-focused aren’t that aware of Hip Hop and the history, and the same can be said when we pop up at events focused on music. Leveraging Social Media In what ways do you leverage social media to promote hospitality industry partners and create meaningful experiences for your audience?

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SevenRooms

JANUARY 8, 2024

Promote Seasonal Winter Menus January is the perfect time to heat up your marketing efforts with a seasonal menu. by Steven Edwards , created a “Winter Series Tasting Event” featuring local produce to boost seasonal restaurant traffic. Keep your restaurant bustling all season long with the following winter marketing ideas.

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Dry Atlas

OCTOBER 2, 2024

On top of that, dating comes with an extra hurdle if you’re someone who chooses not to drink (or is trying to cut back): many first dates revolve around grabbing drinks, in-person dating events are usually held at bars, and we all know that a little “liquid courage” can make meeting a complete stranger feel less awkward.

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PubClub

JULY 24, 2024

According to a study by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), approximately 80% of college students consume alcohol, and around 50% of those engage in binge drinking. Excessive alcohol consumption can lead to various health issues, including liver damage, alcohol poisoning, and long-term addiction.

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Spiritz

JULY 18, 2024

Tequila Komos, like its namesake, has the potential to turn moments or event into a timeless expression of revelry. The Road Ahead As of now, the company is engaging with bartenders, bars, restaurants and retail stores to promote the brand in India. And now this very tequila is available in India.

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Spiritz

MAY 29, 2024

As global travel begins to peak and airports offer unique shopping experiences, especially when it comes to alcoholic beverages, the ones who manage such stores need to understand the importance of understanding customer behaviour given the fact that people of different geographical regions have different requirements and concerns.

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The Bartender Company

JANUARY 26, 2023

At sporting events, family gatherings, and social events all year long, alcohol often plays an outsized role. It highlights the potential benefits of reducing alcohol consumption, such as improved mental clarity, better physical health, increased energy, and improved sleep. It can also lead to alcohol dependence.

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