Mixologists Share Predictions For Tequila Category
Cheers
DECEMBER 11, 2024
The tequila craze may be cooling somewhat, but on-premise experts expect demand for the agave spirit to continue at bars and restaurants. The popular styles and brands of tequila may shift, as many predict a continued rise in mezcal and other related spirits. Brands from lesser-known craft producers and additive-free tequilas will gain ground in 2025, although supply issues and the threat of tariffs on products from Mexico could create problems for on- and off-premise operators.
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