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I loathe to pour from one, I despise calculating their inventory, and I pity the person that tries to fit in a well. ” —Josh Gandee, host, No Proof podcast “Not all celebrity tequilas deserve to be behind the bar. Doing inventory with them is absolutely impossible. It’s squatty and cumbersome.
In addition to intense competition from tequila, domestic whiskey and the ready-to-drink (RTD) segments, brandy and Cognac had to contend with economic pressures, as inflation put a crimp in some discretionary spending. We have a pretty tight backbar space, so we need to be somewhat tight on inventory.
Premiumization Was Strong in Whiskey, Tequila Presenting an overview of the spirits sales trends in 2023, Christine LoCascio, DISCUS chief, policy, strategy & membership, reported that despite the overall slowdown, the premiumization trend continued for some spirits categories in 2023 including Tequila/Mezcal and American Whiskey.
Every week we receive at least 2 emails from people who want to start their own tequila brand, looking for guidance on how to get started. So, you want to start your own tequila brand? We love tequila, so we get it. The Tequila Matchmaker database currently contains 2,345 different tequila brands. Don’t believe us?
He sources his bottles mostly from European markets, closed-down bars trying to unload inventory, but especially off-the-beaten path villages that seemingly haven’t caught up to the times. This was around the time the company also decided to start acquiring other brands, sometimes in other categories, like SKYY Vodka.
Within spirits the breakdown is: Scotch: 24% Tequila: 13% Vodka: 8% Canadian whisky: 6% Rum: 5% Liqueurs: 5% Gin: 4% IMFL whisky: 4% Chinese white spirits: 4% US whiskey: 2% Data from Diageos 2025 Interim Report. Johnnie Walker is Diageos flagship scotch brand.
A well-stocked setup includes a shaker, strainer, jigger, and bar spoon, enabling mixologists to craft everything from a classic vodka martini to a complex Negroni. A quality mixing glass allows for stirred cocktails that highlight the nuanced taste of spirits like vodka, creating a smooth, well-mixed result.
Diageo, for instance, balances its extensive scotch portfolio with booming brands like Guinness, Don Julio tequila, and Tanqueray gin. When Pernod Ricard recently reported challenging conditions in scotch markets, strong performance from Absolut vodka and Jameson Irish whiskey helped steady the ship. Challenges certainly remain.
By mastering signature drinks with bourbon whiskey or tequila, and hosting themed nights, bartenders can document their creations for future reference, ensuring memorable gatherings centered around innovative cocktail crafting. Group spirits by type (e.g.,
Swonger noted that higher interest rates also impacted the three-tier supply chain, with wholesalers and retailers continuing to deplete inventory buildups and cautiously restock products. The top five spirits categories by revenue in 2024 were: Vodka sales flat totaling $7.2 billion Tequila/Mezcal sales up 2.9% totaling $6.7
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