The Whiskey Wash

OCTOBER 6, 2024

Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.

Promotion 52

Promotion Promoter Bottling Whiskey 52

The Whiskey Wash

AUGUST 15, 2024

This was a pivotal moment in the distillery’s history as they fully shifted focus to promoting themselves as a single malt whisky distillery. During the dawn of this uncertainty Macallan made the decision to switch their focus to promoting themselves as a single malt whisky. Macallan dropped it in 1980.

Promoter 98

Promoter Promotion Bottling 98

VinePair

OCTOBER 8, 2024

Shorter smuggling routes from Mexico and the Caribbean put more tequila and rum into American’s hands during its decade of Prohibition, and Americans’ preference for those spirits (as well as whiskey) persisted after repeal. The Pisco Sour landed in the U.S. just as a once-robust demand for Peru’s national spirit bottomed.

Bar 106

Bar Tequila Bartender Bartending 106

Bar Magazine

OCTOBER 16, 2024

Lady Bee, which promotes sustainability and the use of local ingredients in its cocktails, won the Campari One To Watch Award 2023 and ranked No.52 In 2015, Giacomo Giannotti, along with the partners of Grupo Confiteria, opened Paradiso in the heart of Barcelona as a speakeasy hidden behind a refrigerator door in a pastrami shop.

Bar 52

Bar Signature Cocktails Mixology Head Bartender 52

The Whiskey Wash

JULY 6, 2024

Macallan’s continuing success is built upon the foundation of creative and distinctive advertising campaigns, promoting high quality luxury whisky through artistic and innovative design. The Macallan Archival Series Folio One was released in 2015, with a total of seven different bottlings currently released so far.

Promoter 105

Promoter Promotion Bottling 105

The Whiskey Wash

SEPTEMBER 1, 2024

Hunter traveled frequently to promote his whisky on the world stage, particularly in the US. In the book 1815-2015 200 Years of Laphroaig they state that Elizabeth Williamson became the first woman to own and run a distillery. Soon he started to leave Bessie in charge of the distillery.

Promoter 98

Promoter Promotion Bottling 98

VinePair

MAY 19, 2024

Their stunts have ranged from Voodoo dolls implanted with “Jackass” star Steve-O’s actual hair to enema kits backed by drummer Travis Barker, and as outrageous as these efforts may be, the products they’re promoting consistently sell out. The book cover even has “40% alc by vol” written on it. “We

Stout 106

Stout Rum Beer IPA 106

The Whiskey Wash

SEPTEMBER 1, 2024

Hunter traveled frequently to promote his whisky on the world stage, particularly in the US. In the book 1815-2015 200 Years of Laphroaig they state that Elizabeth Williamson became the first woman to own and run a distillery. Soon he started to leave Bessie in charge of the distillery.

Promoter 52

Promoter Promotion Bottling 52

The Whiskey Wash

OCTOBER 22, 2024

Scotch whisky placements have featured in scenes across the Bond film franchise, Bond’s preference for Macallan is evident in Spectre (2015) when a bottle of Macallan 18 Year Old is seen in 007’s apartment.

Bottling 98

Bottling Vodka Brandy Promoter 98

The Whiskey Wash

DECEMBER 26, 2024

The History of Four Roses Promotional items aside, Four Roses Bourbon boasts a storied history dating back to 1888, when it was established by Paul Jones Jr., a whiskey pioneer who registered the name after reportedly being inspired by a romantic gesture involving four roses. (Who It tastes like a more expensive bottle.

Whiskey 98

Whiskey Promoter Promotion Alcohol 98

The Whiskey Wash

MAY 30, 2025

The program, which launched in 2015, has now honored more than 60 veteran heroes and donated $675,000 to nonprofits supporting veteran communities across America. The 2025 American-Made Heroes personally selected the whiskey straight from the barrels. Other heroes include Petty Officer Second Class Son Nguyen, who started VETCares Inc.

Bottling 86

Bottling Promoter Promotion Whiskey 86

The Whiskey Wash

APRIL 1, 2025

The prestigious honor was presented at the 2025 DISCUS Annual Conference last week, celebrating Brenner’s contributions to industry promotion, advocacy, and community service through her pioneering organization. The initiative provides industry-specific training, resources, and a dedicated 24/7 crisis hotline.

Promoter 93

Promoter Promotion Alcohol Hospitality 93

The Whiskey Wash

APRIL 24, 2025

A decade later, Compass Box again stirred controversy with their Campaign for Transparency in 2015, challenging industry norms around the disclosure of blend makeup. ” This approach is epitomised in a new promotions video from Compass Box, featuring TV personality and through-and-through Engliman, Tom Skinner.

Promoter 60

Promoter Promotion Liquor Bottling 60