2015 Promotion Whiskey 
VinePair
MARCH 1, 2024
We all know Pappy and the Buffalo Trace Antique Collection can fetch a fortune at the auction block, but there’s another purveyor of grailed whiskeys worth studying: Willett Distillery. It would be another 60 or so years, however, before the family would get into the whiskey business. Located in Bardstown, Ky. — Distillery.
The Whiskey Wash
OCTOBER 19, 2024
The Johnnie Walker brand continues to emphasize travel and exploration, with Diageo promoting the brand by launching the Voyager, a 1920s 1920s-style yacht that sailed through Asia between September 2012 – March 2013, hosting a number of events at different destinations onboard.
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Cheers
APRIL 30, 2025
NFL All-Pro quarterback Drew Brees joined the Walk-Ons team as co-owner in 2015. Walk-Ons, which had scored a strategic investment from private equity firm 10 Point Capital in 2020, promoted chief financial officer Chris Porcelli to CEO this past September. Drink prices range from $12 to $14.
Australian Bartender
JUNE 24, 2024
The story then goes that phylloxera, a root disease which crippled France’s wine and brandy industry, made cognac hard to come by and so the indigenous rye whiskey was substituted, eventually becoming the norm. The only article about it I can find is in this very magazine, in an article from 2015. So, we turned to applejack.
The Whiskey Wash
MAY 13, 2024
Ensuring the brand’s future supplies, Pernod Ricard built and began operating the Dalmunach distillery in 2015 – which now supplies malt whisky for the brand. From 2014, Ballantine’s has partnered with online music broadcaster and nightclub promoter, Boiler Room, to create the True Music scheme.
The Whiskey Wash
SEPTEMBER 19, 2024
Talisker Skye boasts a collection of awards, including Silver at The Scotch Whisky Masters (2015), Gold at the International Wine & Spirit Competition (2017), as well as a Bronze Medal at the World Whiskies Awards (2018). But don’t worry, this does not affect anything we promote. What Awards Has Talisker Skye Won?
The Whiskey Wash
OCTOBER 6, 2024
Celebrating the launch of The Whiskey Wash’s Johnnie Walker Advert Archive , a collection curating nearly 100 print advertisements from 1911 to 1963 – a series of three articles explores the key advertising decisions from the Johnnie Walker brand’s 19th-century origins to 21st-century global marketing.
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