When Did Malört Go Mainstream?
VinePair
NOVEMBER 11, 2024
When describing the taste of Jeppson’s Malört , Chicago’s infamous wormwood-based liqueur, people tend to get creative. Even fairer: How did a liqueur so local and so infamous for how rough it tastes go so mainstream? Campari’s bitterness is nothing bad to the public now.” It’s not the same today. Her prize?
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