Will MGP’s Big Bet on Penelope Bourbon Pay Off?
VinePair
JUNE 2, 2025
He points to a cask of 11-year-old corn whiskey at the bottom of the rack. Its not too much of a stretch to say much of the bourbon boom and some modest fortunes along the way was built on MGP whiskey. And its a massive bet, timed to allow MGP to forge its own destiny with the whiskey it long sold to others.
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